Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 31, 2019
500 XT 'priority packs' were sold in the US.

IRVINE, Calif. (BRAIN) — In what may be a first for the company, Shimano is making a major new group of components available for retail purchase soon after a public launch, both as original equipment and in the aftermarket.

Posted in Product/Tech
May 29, 2019

The Scottish trials rider's latest video, Danny Daycare, has garnered 3.7 million views since it launched May 19. The company that makes the one-wheeled child trailer in the video is seeing increased web traffic and more inquiries from dealers and consumers.

Posted in Industry News
May 29, 2019
Separately, Allied to launch new model at Dirty Kanza and unveil new IBD program this week.

BENTONVILLE, Ark. (BRAIN) — HIA Velo, LLC, the parent of Allied Cycle Works, laid off about 15 workers this month as managers adjusted staff levels to demand for its U.S.-made carbon bikes. The workers let go were from a variety of departments but mostly from production.

Posted in Industry News
May 29, 2019

BENTONVILLE, Ark. (BRAIN) — Allied Cycle Works is launching a new U.S.-made bike model this week at the Dirty Kanza, where several athletes will race on the new machine. The company also is unveiling a new IBD program as it seeks to emphasize dealer sales over consumer-direct sales.

Posted in Industry News
May 16, 2019
The port of Shanghai, China. Wiki Commons photo.

Spoiler: Well over $1 billion worth of bike stuff at Customs value — at least half of all bike-related imports.

Posted in Industry News
May 16, 2019
European hubs could become subject to a new U.S. tariff.

WASHINGTON (BRAIN) — While the U.S. trade war with China is getting the most attention, the U.S. is also engaged with a dispute with the European Union. On Thursday, the Bicycle Product Suppliers Association was scheduled to testify against new tariffs on bike products from the EU.

Posted in Industry News
May 13, 2019
BRAIN visited Greenfield's factory in 2012.

FREEPORT, N.Y. (BRAIN) — The U.S. bike industry has largely become an importing industry, but some remaining U.S. manufacturers said they welcome the recent tariff increase on Chinese imports.

Posted in Industry News
May 10, 2019
UPDATED.

WASHINGTON (BRAIN) — It will take just a few short weeks before the U.S. bike market sees significant wholesale and retail price increases on bikes, parts and accessories due to the long-delayed 25% tariff on Chinese imports, which finally took effect Friday morning.

Posted in Industry News
May 9, 2019

ANOKA, Minn. (BRAIN) — Vista Outdoor, Inc. is continuing to back away from its previously announced plans to sell off its Bell and Giro businesses. 

Posted in Industry News
May 9, 2019
UPDATED.

DAYTON, Ohio (BRAIN) — Bill Smith, the recently retired president and CEO of Huffy Corp., has died, the company has confirmed.

Posted in Industry News

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