Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

February 24, 2020

BOULDER, Colo. (BRAIN) — It's that time of year again and we're looking for your Sea Otter news and events.

Posted in Industry News
February 21, 2020
Copyright trailsource.com/CreativeCommons.org

MOAB, Utah (BRAIN) — The U.S. Bureau of Land Management on Friday announced that two parcels of land, one of which includes part of Moab's famous Slickrock Trail, will not be in an upcoming oil and gas lease sale.

Posted in Industry News
February 19, 2020
Shimano's 2020 IceBike display, from the event's Facebook page.

MILTON KEYNES, United Kingdom (BRAIN) — UK dealers are being offered a peek at Shimano's 2021 model year offerings at IceBike, the large annual open house hosted by the UK distributor Madison.

Posted in Industry News
February 14, 2020

SAN DIEGO (BRAIN) — When Gocycle, an 18-year-old British e-bike brand, first made a stab at the U.S. market, company founder and CEO Richard Thorpe found the market wasn’t ready for its upscale, folding e-bikes.

Posted in Industry News
February 7, 2020
Major bike maker warns that 'anti-Chinese sentiment' in Vietnam could cause delays there and in Cambodia.
A welder at a Taiwanese bike factory. BRAIN photo.

TAICHUNG, Taiwan (BRAIN) — The CEO of A&J Bicycles — one of the world's largest bike makers, with factories in Taiwan, China, Vietnam, and Cambodia — is warning customers of possible shipment delays due to the novel coronavirus outbreak in China.

Posted in International
February 7, 2020

TAIPEI, Taiwan (BRAIN) — Multiple sources in Taiwan and the U.S. tell BRAIN that next month's Taipei Cycle show has been canceled. Exhibitors and other potential visitors have told show organizers they were reluctant to attend because of the ongoing novel coronavirus outbreak in China.

Posted in Industry News
February 7, 2020
Joe V. says a fourth e-bike class is needed for trail use.
 A former Trek executive said a fourth e-bike class is needed for trail use.

CARLSBAD, Calif. (BRAIN) — While suppliers and advocacy groups were laying groundwork for e-bike use on paved roads and trails, electric mountain bikes began rolling onto sales floors and trails (or not) with little industry preparation.

Posted in Industry News
February 5, 2020
First new store will be in Austin.
Rad Power Bikes' Rad Rover step-thru

SEATTLE (BRAIN) — The company said it will use the funding to support new brick and mortar retail locations, and to expand its mobile service and "white glove" delivery offerings.

Posted in Industry News
February 4, 2020
Taipei Cycle attracts more than 1,110 exhibitors and 8,000 visitors.

TAIPEI, Taiwan (BRAIN) — Taiwan-based exhibitors at the Taipei Cycle show — scheduled to open a month from Tuesday — are circulating a petition asking organizers to cancel it because of the new coronavirus outbreak in China. 

Posted in International
January 23, 2020
The industry veteran is asking bike companies to sign a letter opposing the plan. UPDATED with link to letter.
A rider on the Slickrock Trail. Wikicommons photo.

MOAB, Utah (BRAIN) — The iconic Slickrock Trail and environs are not in imminent danger from oil and gas development — if the industry and others step up to oppose proposed extraction leases on the area, said Ashley Korenblat, a bike industry veteran and managing director of Moab-based nonprofit Public Land Solution

Posted in Industry News

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