Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

June 21, 2018
Photo: © 2007 Kjetil Ree. Creative Commons Attribution ShareAlike 3.0.

WASHINGTON (BRAIN) — The U.S. Supreme Court on Thursday ruled that states may require online retailers to collect sales tax revenue from online consumers who live in their states.

The National Retail Federation called the decision "a major victory" for retailers.

Posted in Retail News
Some see the decision as a victory for mom-and-pop store owners; but a challenge for those with small e-commerce businesses.
June 19, 2018

WASHINGTON (BRAIN) — The U.S. bike industry has been drafted into the trade war between China and the U.S.

Posted in Industry News
The industry is scrambling after the Trump administration includes e-bikes on its list of proposed tariffs.
June 19, 2018
The Stages Dash

WASHINGTON (BRAIN) — China-made bicycle GPS units are expected to see a significant price increase in the coming months due to a 25 percent tariff imposed by the Trump adminstration.

Posted in Industry News
June 15, 2018
The Blue Moon bike museum.

SYCAMORE, Ill. (BRAIN) — The Krate Fest — a celebration of Schwinn Stingrays and other classic bikes — has been around longer than Blue Moon Bikes, the retailer that hosts the event.

Posted in Retail News
June 6, 2018

MADISON, Wis. (BRAIN) — Trek Bicycle Corporation and Make Him Smile, Inc. have agreed to settle their lawsuit over Trek's use of the name Farley for one of its fat bike models. 

Posted in Industry News
May 30, 2018
The proposed development.

GOLDEN, Colo. (BRAIN) — Yeti Cycles hopes to anchor an "outdoor lifestyle campus" a few miles from the bike maker's current headquarters here.

Posted in Industry News
May 7, 2018

LONGMONT, Colo. (BRAIN) — Last week we made a few changes to the BRAIN website that folks have asked us about. Now that we've had a week or so to work with the changes, we’d like to explain what we did.

Posted in Retail News
May 3, 2018
Kalamazoo riders before Tuesday's post-verdict ride.

KALAMAZOO, Mich. (BRAIN) — Bike riders do things a bit differently now in this city of 75,000, where a driver plowed his truck into a group road ride nearly two years ago, killing five cyclists and injuring four others.

Posted in Retail News
May 1, 2018

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. plans to sell its Bell, Giro and Blackburn brands — and its Savage and Stevens firearms brands — and return its focus to ammunition sales.

Posted in Industry News
CEO says canceled orders over firearms controversy had little effect on the company and that its plan was in development long before the dispute.
April 3, 2018
The store held a grand opening event on Thursday, March 29.

SAN FRANCISCO (BRAIN) — Decathlon, said to be the world's largest sporting goods retailer, is making its second stab at the U.S. market. Last week the company opened a 8,300-square-foot "lab store" on San Francisco's Market Street.

Posted in Retail News
The France-based chain, with more than 1,300 stores globally, will offer its house-brand B'Twin bikes at U.S. stores and online.

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