Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

February 2, 2019

GREENSBORO, N.C. (BRAIN) — A group of four companies called the Tiger Group submitted the winning bid to buy the assets of ASE for just over $23 million on Friday. A bankruptcy judge approved the bid; a closing is expected Tuesday.

Posted in Industry News
January 22, 2019
At last week's auction, a group led by Ideal Bike outbid Head Sports for ASE's assets by $1 million. But ASE said Head's bid was best, and charged that Ideal had sold Fuji and Kestrel bikes last month in violation of a court order.

CHAPEL HILL, N.C. (BRAIN) — Two sales hearings, scheduled for Tuesday morning here for the assets of Advanced Sports Enterprises, have been continued to Feb. 1.

Posted in Industry News
January 18, 2019
Specialized announced its recall on Twitter.

WASHINGTON (BRAIN) — The partial federal government shutdown means that at least two active industry recalls have not yet been announced by the U.S. Consumer Product Safety Commission, although the companies responsible have issued recalls on their own and with government agencies in other countries.

Posted in Industry News
January 17, 2019

DEL MAR, Calif. (BRAIN) — Emerald Expositions, which announced last month that it was canceling its 2019 Interbike Expo, is talking to industry members about two options for a revived bike trade show as soon as this year.

Posted in Industry News
January 17, 2019

DURHAM, N.C. (BRAIN) — At a bankruptcy auction Wednesday, Head Sport — a European sports company best known for its skis and tennis rackets — agreed to purchase most of the assets of Advanced Sports Enterprises for about $22 million. The agreement is subject to court approval later this month.

Posted in Industry News
January 11, 2019

DURHAM, N.C. (BRAIN) — Specialized Bicycle has agreed to pay bankrupt Advanced Sports Enterprises $700,000 for rights to the Roubaix bicycle trademark in the U.S.

Posted in Industry News
January 9, 2019
Specialized and Trek file objections; court lets ASE "abandon" some inventory but suppliers work to recover the products.
ASE's IP assets are being marketed by Hilco Streambank.

DURHAM, N.C. (BRAIN) — ASE's assets, including real estate and its bike brands, are being sold in an effort to satisfy creditors owed at least $100 million. Meanwhile, 40 Performance stores are set to close this month.

Posted in Industry News
December 21, 2018

DURHAM, N.C. (BRAIN) — A U.S. bankruptcy judge has approved Advanced Sports Enterprises' motion to cancel its licensing and manufacturing contracts with Ideal Bike Corporation, a Taiwan-based manufacturer that has been a backer and manufacturer for ASE and its ASI division.

Posted in Industry News
December 21, 2018

WASHINGTON (BRAIN) — PeopleForBikes and the Bicycle Product Suppliers Association have submitted requests on the industry's behalf for exemption from the 25 percent tariff on Chinese-made e-bikes that took effect last summer. The deadline was Thursday for submitting the requests to the U.S. Trade Representative.

Posted in Industry News
December 20, 2018

KENT, Wash. (BRAIN) — The CEO of Accell North America says he is feeling "very good" about where the business is and he's expecting a lot of improvement in 2019.

Posted in Industry News

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