Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

New shop tools may end mechanics' outdoor 'bed-in' rides. And that's a good thing.

October 3, 2022
Bonaslabs' Disc-O-Matic. Photo by Lucent Productions.

A Massachusetts startup and a Slovenian brake pad manufacturer are each coming out with devices to speed up and standardize the process of bedding-in new disc brake pads and rotors.

Posted in Product/Tech

New owners of Pearl Izumi reduce staff, plan to vacate headquarters in Colorado

September 27, 2022

LOUISVILLE, Colo. (BRAIN) — United Sports Brands, which bought Pearl Izumi from Shimano in May, is laying off several employees at the apparel brand and will close its Colorado headquarters.

Posted in Industry News

New comment policy on BicycleRetailer.com

September 13, 2022
Some Spam is a good thing.

BOULDER, Colo. (BRAIN) — Due to a plague of spam in recent weeks, we've flipped the switch so that web comments on this site will appear only after a human has approved them.

Posted in Industry News

One defendant pleads guilty, sentenced to 16 years in Colorado bike theft ring

September 7, 2022
Austin Butler, photo released by Colorado AG office.

BOULDER, Colo. (BRAIN) — Austin Butler, 23, pleaded guilty to several felony accounts, including an organized crime charge.

Posted in Industry News

Signa plans to include IBDs in North American expansion plans

August 25, 2022

FRANKFURT (BRAIN) — Stateside brick-and-mortar retailers don't get the warm and fuzzies at the mention of Wiggle and Chain Reaction Cycles, two UK-based e-commerce sites that were once notorious for selling discounted components into the U.S. market.

Posted in Industry News

No longer with Trek, Gary Fisher is having fun being Gary Fisher at Eurobike

July 17, 2022

FRANKFURT (BRAIN) — Some 29 years after selling his bicycle company to Trek and going to work for the Wisconsin brand, Gary Fisher has now been separated from the company since March. At Eurobike, Fisher said he's enjoying being an independent entity again.

Posted in Industry News

Siegrists launch new custom/OE brand in Durango

July 13, 2022
David and John Siegrist.

DURANGO, Colo. (BRAIN) — John Siegrist, one of the best-known custom frame builders of the 1990s mountain bike boom and beyond, has joined his son, David, to launch a new frame building business called Sanitas. Sanitas is building custom frames in steel and titanium for consumers and on an OE basis for several boutique brands.

Posted in Industry News

At Eurobike, Shimano and Bosch launch anti-lock brakes for e-bikes

July 12, 2022

FRANKFURT (BRAIN) — Prior to the Eurobike trade show both Shimano and Bosch announced new anti-lock brake systems for e-bikes.

Posted in Product/Tech

Blaupunkt looks to near-shore e-bikes in Europe and US

June 15, 2022

MONTEREY, Calif. (BRAIN) — Blaupunkt, which launched its new line of e-bikes at the Sea Otter Classic, is a name known to fans of German-made cars, including Volkswagen and BMW.

Posted in Industry News

Mike’s Bikes buys four Elevation Cycles stores in Colorado

June 10, 2022
Trek decides to stop sales to the stores that have long been associated with the brand.
Elevation Cycles' Parker, Colorado, location.

DENVER (BRAIN) — Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.

Posted in Retail News

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