Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

April 8, 2019

DURHAM, N.C. (BRAIN) — A committee of unsecured debtors — whose members include a long list of bicycle suppliers owed millions by the bankrupt former owner of Performance Bicycle and ASI — is suing some of the companies that hold preferential positions in a bid to increase the amount of debt they are ultimately able to recover.

Posted in Industry News
April 8, 2019
We’ve removed the phrases from the web posting.

On behalf of BRAIN I’d like to apologize for a phrase that appeared twice in a Guest Editorial published in our April 1 print issue and on our website this week. The phrase, which appeared twice in the column, was offensive and unacceptable and we regret that it survived our editing process.

Posted in Industry News
April 5, 2019
As SRAM launches Force AXS eTap, a look at how the company made its new 12-speed wireless groups available at retail the same day they went public.
SRAM held a camp in January in Tucson to show the media the new parts — on embargo basis.

MONTEREY, Calif. (BRAIN) — Next week at Sea Otter, most consumers will get their first look at SRAM's new Force AXS eTap parts, lower priced versions of the Red AXS eTap parts launched in February. But the new parts became available this week, the same day SRAM publicly unveiled them.

Posted in Product/Tech
April 4, 2019
Too early to talk about trends, but the 2018 study validates previous findings.
Source: PeopleForBikes' 2018 US Bicycling Participation Study.

BOULDER, Colo. (BRAIN) — Sometime next year, PeopleForBikes will release its fourth Bicycling Participation Study results and the organization's research director, Jen Boldry, will be ready to talk about trends in bicycle use in America.

Posted in Studies/Reports
February 28, 2019

SEATTLE, Wash. (BRAIN) — REI Co-op says it's targeting the bike category for growth with the addition of Cannondale bikes and parts & accessories from the Trek-owned Bontrager brand at all 154 of its U.S. locations and online this year.

Posted in Retail News
February 19, 2019
Company is relaunching with warehouses full of in-season products that were held back from the ASE bankruptcy liquidation sales.

PHILADELPHIA (BRAIN) — Advanced Sports Inc., the distribution arm of Advanced Sports Enterprises, is now ready to return to full-scale business, selling Fuji, Kestrel, Breezer, SE Bikes and its other brands to U.S. retailers.

Posted in Industry News
February 15, 2019

SCHAUMBURG, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association will continue to expand its reach far from the shores of Lake Michigan in the next 12 months.

CABDA's Midwest show closed Thursday and organizers announced two new venues for its next season.

Posted in Industry News
February 7, 2019

CHAPEL HILL, N.C. (BRAIN) — About 95 employees at ASE's facility here — the longtime headquarters for the company's Performance retail division — were laid off Wednesday as it became near certain that the chain's remaining stores will close for good by next month. The layoffs ended hopes that Performance, once the country's largest bike retail chain with 104 stores and nearly 1,700 employees, would continue to operate brick-and-mortar stores.

Posted in Industry News
February 5, 2019

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego, the e-bike brand with over 100 licensed U.S. stores in operation, is testing a program to sell its bikes to independent retailers through a "store-within-a-store" program.

Posted in Industry News
February 5, 2019

PHILADELPHIA (BRAIN) — Part of the group that has agreed to purchase the assets of Advanced Sports Enterprises said Tuesday that they are committed to operating ASE's wholesale business, Advanced Sports Inc., and will continue selling ASI's brands including Fuji, Kestrel, SE, Breezer, Tuesday and component brand Oval Concepts.

Posted in Industry News

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