Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 11, 2023

LOUISVILLE, Colo. (BRAIN) — Specialized Bicycle Components bought the award-winning office building here previously owned by Pearl Izumi, for $14.9 million.

The company said Thursday that it would use the space for an innovation center.

Posted in Industry News
January 11, 2023

MORGAN HILL, Calif. (BRAIN) — Specialized announced Wednesday that it is laying off 8% of its workforce in what the company called a “transformation.” The layoffs are across the company globally, including at company-owned retail stores in the U.S. and overseas.

Posted in Industry News
January 6, 2023
In 2020, the CPSC conducted a recall of the Cannondale Canvas NEO, which comes in Class 1 and Class 3 versions.

(BRAIN) — Do Class 3 e-bikes fall into a black hole of product categories, neither bicycles nor motorcycles, able to charge about the landscape unplugged and unregulated, with no government safety oversight?

Posted in Opinion/Analysis
December 30, 2022
Company takes Ranger Trek's owner to federal appeals court.
A version of this article was in the January edition of Bicycle Retailer & Industry News.

WOODINVILLE, Wash. (BRAIN) — Without objection, “trek” is a lovely word, whetherr a noun or a verb. TREK™, though, is something else entirely.

Posted in Industry News
December 27, 2022
Photo by Eye Speak on Unsplash

For at least one social media news cycle last summer, e-bike fans took to their keyboards in disgust when TheAtlantic.com published “The E-bike Is a Monstrosity” by Ian Bogost.

Posted in Opinion/Analysis
December 20, 2022

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association sent a letter to federal regulators this week asking that they make a statement regarding UL certification of e-bikes sold in the U.S.

Posted in Industry News
November 7, 2022
Getty stock image.

NEW YORK (BRAIN) — COVID-19, massive consumer demand, and the war in Ukraine have upset the industry's supply chain in recent years. Rough seas also played a part.

Posted in Industry News
November 4, 2022

INDIANAPOLIS (BRAIN) — Bell Sports has settled a product liability suit filed by an Indiana woman who said her Bell Universal pedal broke off while she was riding, causing a crash and injuries. The suit said the woman suffered damages totaling nearly $5 million.

Posted in Industry News
October 15, 2022

SEYMOUR, Conn. (BRAIN) — As Sweden-based Thule Group's executives are warning investors of a sharp decline in sales and earnings due to a softening bike sector, the company's Americas division is making organizational changes that include 34 staff cuts in management, product development, and manufacturing. 

Posted in Industry News
October 10, 2022
UPDATED with Wahoo statement.
An image from the exhibit included with Wahoo's complaint.

WILMINGTON, Del. (BRAIN) — Wahoo Fitness is suing Zwift and JetBlack for allegedly infringing on three Wahoo patents related to its stationary trainers.

Posted in Industry News

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