Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 16, 2019

BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry. To help you (and us) keep track, we've prepared this timeline of the major battles in this trade world war.

Posted in Industry News
May 16, 2019
European hubs could become subject to a new U.S. tariff.

WASHINGTON (BRAIN) — While the U.S. trade war with China is getting the most attention, the U.S. is also engaged with a dispute with the European Union. On Thursday, the Bicycle Product Suppliers Association was scheduled to testify against new tariffs on bike products from the EU.

Posted in Industry News
May 13, 2019
BRAIN visited Greenfield's factory in 2012.

FREEPORT, N.Y. (BRAIN) — The U.S. bike industry has largely become an importing industry, but some remaining U.S. manufacturers said they welcome the recent tariff increase on Chinese imports.

Posted in Industry News
May 10, 2019

WASHINGTON (BRAIN) — It will take just a few short weeks before the U.S. bike market sees significant wholesale and retail price increases on bikes, parts and accessories due to the long-delayed 25% tariff on Chinese imports, which finally took effect Friday morning.

Posted in Industry News
UPDATED.
May 9, 2019

ANOKA, Minn. (BRAIN) — Vista Outdoor, Inc. is continuing to back away from its previously announced plans to sell off its Bell and Giro businesses. 

Posted in Industry News
May 9, 2019

DAYTON, Ohio (BRAIN) — Bill Smith, the recently retired president and CEO of Huffy Corp., has died, the company has confirmed.

Posted in Industry News
UPDATED.
May 9, 2019

WASHINGTON (BRAIN) —If nothing changes very soon, a 25% tariff will hit most bike products imported to the US from China, starting at 12:05 a.m. Friday.

One bike importer said he’s already seeing the extra fees appear on documents for shipments arriving next week.

Posted in Industry News
May 6, 2019
Della Santa with an award-winning frame at the 2009 NAHBS.

RENO, Nev. (BRAIN) — Noted framebuilder Roland Della Santa, known for his custom steel frames made for racers and collectors including a young Greg LeMond, died this weekend, friends say.

Posted in Industry News
Updated with comments from Greg LeMond and Dannie Nall.
May 6, 2019
Wikicommons photo by 500px.com/jasonknauer

BOULDER, Colo. (BRAIN) — President Donald Trump on Sunday said he would increase the punitive tariffs on some Chinese goods, including bikes and bike products, from 10% to 25% on Friday. Trump repeated the promise Monday morning, even as the news rattled international stock markets.

Posted in Industry News
May 1, 2019
Annual bicycle and power vehicle revenue for Fox, through 2018 fiscal year.

BRASELTON, Ga. (BRAIN) — Fox Factory's bicycle business, through the Fox suspension, Marzocchi suspension, RaceFace and Easton cycling brands, was up 12.7% in the first quarter this year, to $65 million. The company also said equipping e-bikes will be a bright spot for Fox in the next two seasons.

Posted in Industry News
Costs of patent lawsuits with SRAM total over $2 million in the quarter.

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