Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

August 1, 2019
UPDATED Aug. 14, 2019

BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry. To help you (and us) keep track, we've prepared this timeline of the major battles in this trade world war.

Posted in Industry News
July 31, 2019

KNOXVILLE, Tenn. (BRAIN) — A Knoxville lawfirm is investigating a potential class-action lawsuit against companies that sell bike helmets lacking new anti-concussion technology like MIPS. 

Posted in Industry News
July 12, 2019
Vista Outdoors sells about $1 billion in ammo a year.

LOUISVILLE, Ky. (BRAIN) — After Vista Outdoor announced the sale of its firearms brands, REI quickly resumed buying its products. Some — but not all — bike shops did the same.

Posted in Industry News
July 12, 2019
UPDATED: ANA to cease sales of the brands to Canadian retailers but will provide warranty service for prior sales.

HEERENVEEN, Netherlands (BRAIN) — Accell Group has sold its Canadian brand registrations for Raleigh, Diamondback, Redline and IZIP to Canadian Tire Corporation for $16 million cash. Canadian Tire is one of that country's largest retail chains.

Posted in Industry News
July 11, 2019

WILMINGTON, Del. (BRAIN) — Five and a half years after its filing, the bankruptcy case for the former owner of the Mad Fiber carbon wheel brand is finally wrapping up.

Posted in Industry News
July 11, 2019

VANCOUVER, British Columbia (BRAIN) — With a significant new investment from a clean technology fund, mobile service franchiser Velofix is jump-starting its growth with plans to add 30 corporate-owned vans in the U.S. and Canada in the next 12 months.

Posted in Retail News
July 5, 2019

LONDON (BRAIN) — The maker of a helmet model that failed a recent Consumer Reports test said the results are "fake news." He also questioned whether the publication's in-house testing should be given more weight than the multiple national standards his helmets have been certified to pass.

Posted in Industry News
June 20, 2019

SEATTLE (BRAIN) — Now that even Shimano has jumped into the gravel bike component market in a definitive way, it’s a time of reckoning for suppliers who have nurtured the category's growth since before it was a category.

Posted in Industry News
June 19, 2019

TEL AVIV (BRAIN) — Many riders who hop on a shared e-scooter or e-bike are unaware that they may not be insured for liability. An Israel-based company has raised $5 million in Series A funding to launch Voom, offering insurance on a daily basis to users of e-scooters and other vehicles.

Posted in Industry News
June 18, 2019

MUSSOLENTE, Italy (BRAIN) — Scicon Sports, known to U.S. retailers for bike travel cases and as Ellsworth’s new sister brand, is broadening its product portfolio with the addition of sunglasses, saddles and cycling apparel, with more to come. 

Posted in Industry News

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