Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

June 9, 2023
The hangtag on a Lectric e-bike model at (e)revolution Thursday. Steve Frothingham photo.

DENVER (BRAIN) — ACT Lab, an independent testing laboratory, has launched a certification program that includes providing bike makers with hangtags letting consumers know on the sales floor that the bikes meet relevant standards including UL. 

Posted in Industry News
June 1, 2023
QBP's distribution center in Broomfield, where U of Q was housed.

BROOMFIELD, Colo. (BRAIN) — Quality Bicycle Products has closed its bicycle mechanics school, U of Q, which was previously known as Barnett Bicycle Institute. The Minneapolis-based distributor said its projections pointed toward a decline in enrollment.

Posted in Industry News
May 15, 2023

TAIPEI, Taiwan (BRAIN) — Giant Group has ended plans to invest about $20 million to take about a third share in Stages Cycling because the companies were unable to reach definitive agreements on the deal, according to documents Giant has filed with the Taipei stock exchange.

Posted in Industry News
May 11, 2023

MONTREAL (BRAIN) — Several bike retailers are telling BRAIN they are displeased with Lightspeed’s decision to unify its point-of-sale software with its payment processing software.

Posted in Retail News
May 10, 2023
In Zwift case, Wahoo asks to redact information about trainer market and its financial condition.

ATLANTA (BRAIN) — Wahoo Fitness has reached a settlement with a Nevada inventor who sued the company in 2015 alleging that its Kickr trainer infringed on his patent. The inventor’s suit against Foundation Fitness (the owner of Stages Cycling) also is close to a settlement. 

Posted in Industry News
May 4, 2023
On an earnings call, Fox's CEO reveals that Fox made layoffs in its bike division in Q1 and is close to making a small acquisition in the industry.
Fox released updated Float mountain bike shocks last month.

DULUTH, Ga. (BRAIN) — Fox executives said the decline was a return to seasonality after several years of pandemic-driven demand for its Speciality Sports Group products.

Posted in Industry News
May 4, 2023
Fox Racing president Jeff McGuane says industry inventory levels are improving and discusses Fox integration in an earnings call.

ANOKA, Minn. (BRAIN) — Vista Outdoor’s Action Sports business unit recorded net sales of $496 million in its most recent fiscal year, a 23% increase from the prior year.

Posted in Industry News
April 18, 2023

NEWARK, N.J. (BRAIN) — Samuel J. Mancini is expected to be sentenced in a New Jersey federal court Wednedsay morning on a single count of securities fraud related to a failed cycling industry investment fund. He faces up to 20 years in prison for the count to which he pled guilty last year.

Posted in Industry News
April 1, 2023
UPDATED with quote from Vista Outdoor.
Fox Racing sales boosted Action Sports revenue in Q3.

SCOTTS VALLEY, Calif. (BRAIN) — Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments.

Posted in Industry News
March 30, 2023

TAIPEI, Taiwan (BRAIN) — Gary Fisher is back where he wants to be — in Taiwan, hanging out with longtime industry friends at the Taipei Cycle show, but also more generally, back in the game, designing bikes he believes will change the industry, and even the world.

Posted in Industry News