Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

September 14, 2024

MONTRÉAL — Montréal-based athletic wear company Lolë Brands has acquired Louis Garneau Sports including its three brands Garneau, Sugoi and Sombrio. 

Posted in Industry News
August 30, 2024

RENTON, Wash. (BRAIN) — Alta Cycling Group, the parent of Redline, Diamondback and IZIP, has scaled back significantly as its private equity owners wait out the industry’s current period of discounting and high inventory. 

Posted in Industry News
August 30, 2024
Drawings from the patent in dispute.

DENVER, Colo. (BRAIN) — Spot Brand is suing Gates Corp. alleging the Denver-based belt-drive maker hasn’t been paying its licensing fees for the use of its patent for a frame feature allowing the installation of Gates’ seamless Carbon Drive systems.

Posted in Industry News
July 8, 2024
More product highlights as the organizers announce increases in trade and consumer attendance.

FRANKFURT, Germany (BRAIN) — Organizers of Eurobike, which closed Sunday following its closing weekend consumer festival, said attendance by both consumers and trade visitors was up slightly this year over last. 

Posted in International
July 4, 2024
The War on Presta, and more.
Photo: Nicolas Det/Eurobike

FRANKFURT, Germany (BRAIN) — Day 2 (July 4) at Eurobike lacked fireworks, but pretzels, wiener schnitzel and potato salad were an acceptable substitute for hot dogs, apple pie and — potato salad. Here are a few things we turned up.

Posted in International
July 3, 2024
Photo: Eurobike/Frank Baumhammel

FRANKFURT, Germany (BRAIN) — The third Eurobike to be held at the Frankfurt Messe opened Wednesday for three days of trade show action followed by a weekend consumer festival.

Posted in International
June 27, 2024
UPDATED with bid price.

OMAHA, Neb. (BRAIN) — Spia Cycling, a subsidiary of Giant Manufacturing, has emerged as a stalking horse bidder for the assets of Stages Cycling LLC. Stages, Foundation Fitness LLC and related companies filed for Chapter 11 protection in Nebraska’s federal bankruptcy court here on June 22. 

Posted in Industry News
May 22, 2024
Kersten, in high-vis apparel, announced the Las Vegas show at the NBDA Summit Wednesday.

BENTONVILLE, Ark. (BRAIN) — The industry will return to Las Vegas for a trade show for the first time since the 2017 when CABDA hosts its West event in the Nevada city next March.

Posted in Retail News
May 20, 2024

Turns out there are a lot of details to work out when acquiring and relaunching a global bike brand. Here are some takeaways.

Posted in Industry News
May 20, 2024

(BRAIN) — The founders of Kona Bicycles have repurchased the brand they sold to private equity-backed Kent Outdoors in December 2021. 

Posted in Industry News

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