Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

August 14, 2019
Power meter brand sells exclusively consumer direct in Europe.

VANCOUVER, British Columbia (BRAIN) — Power2Max, which has been offering a crank spider-based power meter since 2011, is one of the best known power meter brands in Europe but has considerably smaller visibility in North America.

Posted in Industry News
August 12, 2019
Parent company has grown 70%, added US workers
Trump with ABG CEO Peter Hurley. White House photo.

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group — which said it has grown 70% in recent years and added 18 new jobs at its facility here — was honored at a White House "Made in America Product Showcase" in mid-July.

Posted in Industry News
August 8, 2019
CEO says impact from REI's decision to resume purchases will take time to appear.
Vista Outdoor's Action Sports division includes its bike accessory brands.

NEW YORK (BRAIN) — Vista Outdoor says sales in its Action Sports division, which includes Bell, Giro, and Blackburn, were strong in the specialty channel in its Q1, but sales in the mass market channel were soft.

Posted in Industry News
August 8, 2019

BELLINGHAM, Wash. (BRAIN) — 99Spokes.com co-founder Scott Alexander quickly concedes that entrepreneurs, hobbyists, and large corporations have been building bike product databases at least since the days of CD-ROMs, if not earlier.

Posted in Product/Tech
August 7, 2019
Regent will partner with Accell to distribute Raleigh, Haibike and Ghost in the U.S. for two years.

HEERENVEEN, the Netherlands (BRAIN) — Accell Group N.V. has agreed to sell its U.S. business, including the worldwide registrations for Diamondback, Redline and IZIP, to Regent LP, the California investment firm that bought Mavic earlier this year.

Posted in Industry News
August 7, 2019
Company hints it could return to components market.
The Salomon/Mavic facility in Annecy. Photo from 2018 Amer press release.

ANNECY, France (BRAIN) — Mavic is enjoying a new freedom following its sale to a U.S. investment group.

Posted in Industry News
August 5, 2019

COLORADO SPRINGS, Colo. (BRAIN) — Quality Bicycle Products has agreed to acquire Barnett Bicycle Institute from the National Bicycle Dealers Association for an undisclosed amount.

Posted in Industry News
July 31, 2019

KNOXVILLE, Tenn. (BRAIN) — A Knoxville lawfirm is investigating a potential class-action lawsuit against companies that sell bike helmets lacking new anti-concussion technology like MIPS. 

Posted in Industry News
July 12, 2019
Vista Outdoors sells about $1 billion in ammo a year.

LOUISVILLE, Ky. (BRAIN) — After Vista Outdoor announced the sale of its firearms brands, REI quickly resumed buying its products. Some — but not all — bike shops did the same.

Posted in Industry News
July 12, 2019
UPDATED: ANA to cease sales of the brands to Canadian retailers but will provide warranty service for prior sales.

HEERENVEEN, Netherlands (BRAIN) — Accell Group has sold its Canadian brand registrations for Raleigh, Diamondback, Redline and IZIP to Canadian Tire Corporation for $16 million cash. Canadian Tire is one of that country's largest retail chains.

Posted in Industry News

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