Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 30, 2022
Company takes Ranger Trek's owner to federal appeals court.
A version of this article was in the January edition of Bicycle Retailer & Industry News.

WOODINVILLE, Wash. (BRAIN) — Without objection, “trek” is a lovely word, whetherr a noun or a verb. TREK™, though, is something else entirely.

Posted in Industry News
December 27, 2022
Photo by Eye Speak on Unsplash

For at least one social media news cycle last summer, e-bike fans took to their keyboards in disgust when published “The E-bike Is a Monstrosity” by Ian Bogost.

Posted in Opinion/Analysis
December 20, 2022

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association sent a letter to federal regulators this week asking that they make a statement regarding UL certification of e-bikes sold in the U.S.

Posted in Industry News
November 7, 2022
Getty stock image.

NEW YORK (BRAIN) — COVID-19, massive consumer demand, and the war in Ukraine have upset the industry's supply chain in recent years. Rough seas also played a part.

Posted in Industry News
November 4, 2022

INDIANAPOLIS (BRAIN) — Bell Sports has settled a product liability suit filed by an Indiana woman who said her Bell Universal pedal broke off while she was riding, causing a crash and injuries. The suit said the woman suffered damages totaling nearly $5 million.

Posted in Industry News
October 15, 2022

SEYMOUR, Conn. (BRAIN) — As Sweden-based Thule Group's executives are warning investors of a sharp decline in sales and earnings due to a softening bike sector, the company's Americas division is making organizational changes that include 34 staff cuts in management, product development, and manufacturing. 

Posted in Industry News
October 10, 2022
UPDATED with Wahoo statement.
An image from the exhibit included with Wahoo's complaint.

WILMINGTON, Del. (BRAIN) — Wahoo Fitness is suing Zwift and JetBlack for allegedly infringing on three Wahoo patents related to its stationary trainers.

Posted in Industry News
October 3, 2022
Bonaslabs' Disc-O-Matic. Photo by Lucent Productions.

A Massachusetts startup and a Slovenian brake pad manufacturer are each coming out with devices to speed up and standardize the process of bedding-in new disc brake pads and rotors.

Posted in Product/Tech
September 27, 2022

LOUISVILLE, Colo. (BRAIN) — United Sports Brands, which bought Pearl Izumi from Shimano in May, is laying off several employees at the apparel brand and will close its Colorado headquarters.

Posted in Industry News
September 13, 2022
Some Spam is a good thing.

BOULDER, Colo. (BRAIN) — Due to a plague of spam in recent weeks, we've flipped the switch so that web comments on this site will appear only after a human has approved them.

Posted in Industry News