Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

July 11, 2019

WILMINGTON, Del. (BRAIN) — Five and a half years after its filing, the bankruptcy case for the former owner of the Mad Fiber carbon wheel brand is finally wrapping up.

Posted in Industry News
July 11, 2019

VANCOUVER, British Columbia (BRAIN) — With a significant new investment from a clean technology fund, mobile service franchiser Velofix is jump-starting its growth with plans to add 30 corporate-owned vans in the U.S. and Canada in the next 12 months.

Posted in Retail News
July 5, 2019

LONDON (BRAIN) — The maker of a helmet model that failed a recent Consumer Reports test said the results are "fake news." He also questioned whether the publication's in-house testing should be given more weight than the multiple national standards his helmets have been certified to pass.

Posted in Industry News
June 20, 2019

SEATTLE (BRAIN) — Now that even Shimano has jumped into the gravel bike component market in a definitive way, it’s a time of reckoning for suppliers who have nurtured the category's growth since before it was a category.

Posted in Industry News
June 19, 2019

TEL AVIV (BRAIN) — Many riders who hop on a shared e-scooter or e-bike are unaware that they may not be insured for liability. An Israel-based company has raised $5 million in Series A funding to launch Voom, offering insurance on a daily basis to users of e-scooters and other vehicles.

Posted in Industry News
June 18, 2019

MUSSOLENTE, Italy (BRAIN) — Scicon Sports, known to U.S. retailers for bike travel cases and as Ellsworth’s new sister brand, is broadening its product portfolio with the addition of sunglasses, saddles and cycling apparel, with more to come. 

Posted in Industry News
June 13, 2019

BOULDER, Colo. (BRAIN) — Ride Spot offers hand-picked routes in each community, chosen by local bike retailers or other organizations. The routes give beginners an on-ramp to cycling, helping the industry and retailers establish a relationship with the riders that continues after they wheel new bikes out the door. Ride Spot also has features that help bike retailers increase local riding participation, and develop — and market to — a riding community with their store as a hub.

Posted in Retail News
June 11, 2019

BRIGHTON, United Kingdom (BRAIN) — With designs that owe as much to old school BMX as the Tour de France, UK-based apparel brand Morvelo is ramping up for a go at the U.S. market. The brand established almost 10 years ago sells though some large retailers in its home market, but is looking for a different kind of store in the U.S.

Posted in Product/Tech
June 7, 2019

NEW YORK (BRAIN) — For cyclists who are cash rich but time poor, Roula.cc offers concierge-style bike rental services in business destination cities around the world. The startup will deliver a high-end road bike to a hotel, office, or Airbnb, professionally tuned and adjusted. It also offers guided rides.

Posted in Industry News
May 31, 2019
500 XT 'priority packs' were sold in the US.

IRVINE, Calif. (BRAIN) — In what may be a first for the company, Shimano is making a major new group of components available for retail purchase soon after a public launch, both as original equipment and in the aftermarket.

Posted in Product/Tech

Pages