Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 9, 2019

WASHINGTON (BRAIN) —If nothing changes very soon, a 25% tariff will hit most bike products imported to the US from China, starting at 12:05 a.m. Friday.

One bike importer said he’s already seeing the extra fees appear on documents for shipments arriving next week.

Posted in Industry News
May 6, 2019
Updated with comments from Greg LeMond and Dannie Nall.
Della Santa with an award-winning frame at the 2009 NAHBS.

RENO, Nev. (BRAIN) — Noted framebuilder Roland Della Santa, known for his custom steel frames made for racers and collectors including a young Greg LeMond, died this weekend, friends say.

Posted in Industry News
May 6, 2019
Wikicommons photo by 500px.com/jasonknauer

BOULDER, Colo. (BRAIN) — President Donald Trump on Sunday said he would increase the punitive tariffs on some Chinese goods, including bikes and bike products, from 10% to 25% on Friday. Trump repeated the promise Monday morning, even as the news rattled international stock markets.

Posted in Industry News
May 1, 2019
Costs of patent lawsuits with SRAM total over $2 million in the quarter.
Annual bicycle and power vehicle revenue for Fox, through 2018 fiscal year.

BRASELTON, Ga. (BRAIN) — Fox Factory's bicycle business, through the Fox suspension, Marzocchi suspension, RaceFace and Easton cycling brands, was up 12.7% in the first quarter this year, to $65 million. The company also said equipping e-bikes will be a bright spot for Fox in the next two seasons.

Posted in Industry News
April 30, 2019

SWANTON, Vt. (BRAIN) — Interflon, a Dutch company that sells industrial lubricants in 52 countries, is slowly making its way into the industrial market in the U.S. and along the way is exploring opportunities in the U.S. bike shop market.

Posted in Industry News
April 25, 2019

BOULDER, Colo. (BRAIN) — The final hurdle has been crossed — a majority of the members of the Bicycle Product Suppliers Association have voted to approve their organization's merger with PeopleForBikes.

Posted in Industry News
April 15, 2019

WASHINGTON (BRAIN) — Some hubs and sprockets would be among the $11.5 billion in goods subject to retaliatory tariffs of up to 100% proposed by the Trump administration.

Posted in International
April 11, 2019

ST. PAUL, Minn. (BRAIN) — While the rest of the industry battles over market share in the enthusiast market, Midway Bicycle Supply is finding growth providing parts and accessories to nonprofit shops and other programs that serve consumers in need of lower-priced bikes. Those operations, as well as some mobile service and service-only shops, often can’t establish accounts with larger distributors.

Posted in Industry News
April 11, 2019
Spinlister’s kiosk bike rental system works with nearly any iOS tablet.

SANTA BARBARA, Calif. (BRAIN) — Spinlister, which started as a peer-to-peer bike-share platform in 2012, has been reborn with technology that can help IBDs dip a toe into the micromobility boom.

Posted in Retail News
April 10, 2019

DEL MAR, Calif. (BRAIN) — The industry is moving ever closer to a long-held goal of creating a standardized mechanic certification.

Posted in Retail News

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