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Consumer-direct sales, risk mitigation, and MAP are among topics to be tackled at triathlon business conference

Published December 5, 2017

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the topics for one of the curricula tracks at next month's TBI Conference in Tempe, Arizona.

The Retailers and Manufacturers track at the conference will take on topics developed by a committee of multisport retailers led by Trent Nix, the co-owner of Tri Shop in Dallas and TBI boardmember Richelle Love, the co-owner of Tri-It MultiSport, in Calgary, Canada.

Topics on this track include:

  • Riskophobes Unite! "Retailers in our industry are failing left and right because they don't know how to maintain gross profits and customer service, sell from full shelves, while inoculating themselves from an increasingly cyclical and perilous landscape. Risk mitigation is possible; here are the strategies."
  • Why Consumer Direct is the Future; Why Consumer Direct is Not the Future "Which sales channel is your future as a manufacturer? Or are all channels your future? Are there pathways for consumer direct and B & M to work profitably?"
  • Nobody Wins the Race to the Bottom "The entrepreneur's graveyard is full of those who won on price. Let's talk pros and cons of minimum advertised pricing (MAP), team discounts, and premium brand management; with examples of brands and retailers who've won the MAP war."
  • Put Your Money Where Your Mouth Is: A Panel Evolving Business Models "A panel of retailers and vendors each emblematic of new and novel ways to structure their businesses talk about how they see the future shaping up and what they are doing about it."

TBI president Dan Empfield said, "I've spent the last 15 years teaching bike fit to retail stores and advocating for them. My 15 years before that were spent as a manufacturer, selling to them. So, to quote Joni Mitchell, I've looked at life from both sides now. The IBD is as essential as ever, yet, the product and service delivery landscape is massively changing. We're going to talk about it candidly at our conference."

The conference also plans curricula tracks for coaches/clubs and race directors. Coach/clubs topics were announced on Nov. 30 and TBI will announce the curricula for the race directors' track in the coming week.

More information on the TBI conference is at


Topics associated with this article: Tradeshows and conferences

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