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Kenda Tire promotes Hernandez to West Coast sales and marketing post

Published January 15, 2018

REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has promoted Roger Hernandez to the position of West Coast sales and marketing manager. Hernandez joined Kenda in 2013 as the mountain bike and BMX marketing manager, while having previously managed a Kenda-sponsored grass roots team.


Hernandez has been a recognizable face at West Coast events for many years. "Roger is an integral part of the Kenda team and a highly visible part of the West Coast cycling community. His knowledge of the industry and so many of the key people in one of the main hubs of the bike business made this choice clear and easy," said Al Clark, the senior director of Kenda's North American bicycle division.

Hernandez will continue to manage the day-to-day marketing activities for the mountain bike and BMX segments in addition to his new responsibilities as a member of Kenda's national sales team.

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