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Eyewear brand 100% signs True Communications for PR

Published January 16, 2018

SAUSALITO, Calif. (BRAIN) — The cycling and active lifestyle eyewear brand 100% has chosen True Communications as its official press representative.


100% sponsors three-time UCI road world champion Peter Sagan. "Over the offseason, Peter has been actively testing products for 2018. He’s worked closely with the 100% research and development team to introduce an entirely new line of eyewear & revolutionary, performance enhancing technology to cycling," the company said.

Sagan is currently competing in the Santos Tour Down Under in Australia. 

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