You are here

Olympic Supply Company hires Paul Schoening as Midwest sales rep

Published January 30, 2018

MILWAUKEE (BRAIN) — Olympic Supply Company has added industry veteran Paul Schoening to its sales force as its Midwest sales rep, covering Minnesota and Western/Northern Wisconsin. Schoening is an avid skier and cyclist.


Schoening brings both bicycle industry and sales and marketing experience to Olympic, having served in several corporate marketing roles as well as starting his own bike import and distribution business. He has experience in all aspects of the industry: import, distribution, mobile service, retail, sales and brand marketing. He holds an MBA in international marketing and distribution channel strategy and has served as director of marketing at Park Tool.

"Paul brings a strategic sales mentality along with a diverse set of skills and experience we believe will enhance our growth in the Midwest territory," said OSCO's president, Paul Goniu. "Schoening brings 25 years of experience in and out of the bike industry and a deep understanding of the sport of cycling, the industry as well as the outdoor retail industry."

Schoening said, "I'm excited for this next journey in my career with Olympic. Retailers are ripe for change and new opportunities to differentiate and grow again.

"Joining an industry leader focused on the Midwest is a great opportunity for me to leverage my experience and knowledge of the marketplace to partner with retailers for success."

Schoening can be reached at or 612-237-6726.

Schoening with pro racer Bernie Eisel.

Join the Conversation