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A new chapter as Pinarello forms US subsidiary, continues to work with Gita

Published March 5, 2018

CHARLOTTE, N.C. (BRAIN) — Pinarello US is a newly formed subsidiary of Cicli Pinarello and is led by company president, David Vigil. Gita Sporting Goods, Pinarello's longtime distributor in the U.S., will be "deeply involved" with the new subsidiary, said Giordana Andretta, the vice president of Gita.

Andretta said, "Gita has joined forces with Pinarello US to partner in the distribution of its unparalleled products and to support the brand's innovative vision for growth."

Vigil said, "Giorgio, Giordana, and the entire Gita team have been an integral part of Pinarello's success in the U.S. market, and we look forward to their continued involvement as Pinarello looks to deepen its relationships with its dealers and increase its brand presence in the US market." Pinarello US will be based out of its San Diego with certain logistics continuing from Gita Sporting Goods' Charlotte, N.C. headquarters.

The company said the new subsidiary "looks to increase Pinarello's presence in the U.S. market through a host of dealer-centric and experiential initiatives while continuing to partner with Gita to provide exceptional service and logistics."

Last March, L Catterton, a U.S.-based investment firm, bought a majority interest in Pinarello

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