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Yakima expands retail training program

Published March 26, 2018

LAKE OSWEGO, Ore. (BRAIN) — Yakima is expanding its retail training program, which includes hands-on training at clinics and events across the country, and online training through the Yakima Garage and Brandlive platforms.

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"We far exceeded our retail training goals in 2017, and we're excited to maintain that momentum and reach even more partners in 2018," said Matt Swainbank, events and training manager at Yakima. "Our goal is to provide all of our partners with unparalleled support, and we have created a diverse array of educational options. From our RoadWarrior team of brand and training representatives located across the country, to our industry-leading full-day RackDawg training events, to the ever-expanding online Yakima Garage training site and new for 2018, live video training in partnership with Brandlive."

RoadWarriors is a traveling team of brand and training reps. In 2017, this team trained more than 4,000 retail employees through hundreds of clinics and 17 RackDawg events.

RackDawg is a full-day training event for retailers that includes sales and product training, and hand-on technical installation. The 2018 RackDawg program kicked off in February in Austin, Texas, and will continue through the spring nationwide.

The Yakima Garage has been expanded with more content, including a library of sales and installation videos, company news, and quarterly sales contests.

The new live training sessions with Brandlive will be broadcast to Yakima's dealer network. The company said the live events will enable it to provide retail training as new technology is released. 

Upcoming 2018 RackDawg events:

  • Thompson, Conn – 3/28/2018
  • Cincinnati, Ohio – 4/5/2018
  • Lansing, Mich. – 4/12/2018
  • Salt Lake City, Utah – 4/17/2018
  • Bay Area, Calif.  – 4/24/2018
  • Denver, Colo. – 4/24/2018
  • Tampa, Fla. – 10/24/2018

For more information on RackDawg training, visit yakima.com/rackdawg. To register for an event, visit yakimagarage.com or contact Yakima at roadwarrior@yakima.com.

 

Topics associated with this article: Retailer education

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