DAYTON, Ohio (BRAIN) — The Wright Brothers USA, the commercial arm of The Wright Brothers Family Foundation, has launched a new program offering businesses the license for the name of The Wright Brothers on bicycles, equipment and accessories, as well as bicycle-related businesses like stores and touring companies.
The Wright Brothers USA already sells two Wright-inspired bicycles on its website and has previously licensed the name of the airplane innovators/bike shop owners to Shinola, which sold bikes and watches with the mark.
Wilbur and Orville Wright operated a number of bike shops in Dayton, and produced their own line of bikes.
"We are seeking licensing partners in the bike industry who see the appeal of the Wright brothers' near-universal name recognition, and appreciate its connection with history, quality manufacturing, and integrity," said Kenneth Botts, president of The Wright Brothers USA.
Proceeds from licensing ventures fund the work of The Wright Brothers Family Foundation, which is dedicated to preserving the Wright brothers' legacy worldwide. Its initiatives include maintenance and programming of buildings related to the brothers in Ohio and preservation of aviation history around the globe.
The Wright Brothers USA is the exclusive global licenser for The Wright Brothers trademark, which is owned by The Wright Brothers Family Foundation. The Wright Brothers USA is the first time the foundation has commissioned an agency to create, develop and build a brand around commercial products and services bearing the brothers' name. More information at: thewrightbrothersusa.com.
