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Selle Italia hires SpinCycle for North American OEM sales

Published April 18, 2018

CASELLA d'ASOLO, Italy (BRAIN) — Selle Italia srl, the parent company to Sella Italia, Sportourer and Net saddles, has hired SpinCycle LLC to handle OEM sales in North America. SpinCycle is located in the San Francisco Bay Area and headed up by industry veteran Kendall Young.

"SpinCycle brings a wealth of experience, is a trusted voice, and understands the requirements of OEM product managers during key times of the year," said Nicola Baggio, Selle Italia's sales and marketing director. "We are excited by this alliance and look forward to working with Kendall to learn which OEM partners best fit Selle Italia's legacy and to working closely with them in continuing our growth in North America and beyond."

Young said, "I look forward to telling the next chapter of Selle Italia's iconic brand story to North American product managers and representing this legendary brand with distinction."

SpinCycle is located in Oakland, California. Young can be reached at

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