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Pirelli cuts OEM deal with Pinarello

Published April 23, 2018

MILAN (BRAIN) — Pirelli will provide its PZero Velo tires for all Pinarello's Dogma F10 bicycles this season.

"It is with the greatest pleasure that we announce this OEM agreement with one of the world's most prestigious bike makers," said Antonella Lauriola, COO of the Velo Pirelli business unit. "Pirelli has always been the partner of choice for the best, and this partnership with Pinarello makes us proud!"

Fausto Pinarello, the president and CEO of Pinarello, said, "The tires are the final and pivotal link between the bike and the asphalted surface ... fitting the wrong tires amounts to nullifying our work and compromising the performance of our bikes. ... Pirelli PZero is an extraordinary name on the world scene of tires, nevertheless we had to make sure that their work and their product was right for our Dogma F10. Today we announce this partnership with the certainty that we have equipped our Dogma F10 bikes with the best tires currently available on the market."

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