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KindHuman taps Velofix to provide in-home bike sizing before an online order

Published June 1, 2018
The Canadian bike brand also works with IBDs on a similar program.

TORONTO (BRAIN) — KindHuman Bicycles is now working with Velofix to offer bike buyers a pre-delivery sizing consultation and final bike assembly at their home or office.


Velofix has agreements with several brands, including Canyon, to fulfill online bike orders. The KindHuman program differs because Velofix’s mobile service providers will measure the buyers before the bikes are built to ensure they order the right sizes. Then bikes are shipped directly to the consumers and Velofix arranges to stop by again, to do final assembly and adjustments.

KindHuman offers high-end road, gravel and cyclocross bikes. Online bike buyers can specify components, wheels and other options, including handlebar, stem and crank sizes. In January the company began offering custom paint options on some models, with 22 color options available at no upcharge. Other colors have an additional cost.

“We want to be the most personalized bike company out there,” Brauer said.

The Velofix program, which went live Friday, removes barriers to online bike shopping, said KindHuman's co-founder and CEO, Gavin Brauer. He said he believes it's the only program of its kind in the industry. There is no extra charge to the consumer for the fit consultation. 

“The ability to get sized in your home or office is pretty huge. We’re excited to be on the leading edge of this,” he told BRAIN.

The five-year-old Canadian bike brand offers a similar program through a handful of brick-and-mortar stores. The KindHuman Fit Center program, which currently includes about seven stores in the U.S. and Canada, contracts the stores to take rider measurements before a consumer’s order is finalized. The customer can then opt to have the bike delivered to the store or home. KindHuman is working with Fit Kit to provide participating stores with measurement and fitting tools at a discount.

The company said if a customer doesn't live in an area serviced by Velofix or a KindHuman Fit Center, it will find and pay a local retailer to do the size consultation.

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