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Felt reorganizes sales operations; reps will sell Time too

Published July 16, 2018

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has reorganized its sales structure in an effort to “better serve a dynamic dealer base and present a new offering under the Rossignol Group of brands,” the company announced.


Felt has consolidated several territories and hired new reps as part of the reorganization. Also, representatives will now offer Time Sport products in addition to Felt’s line. Rossignol, which purchased Time in 2015, acquired Felt in February 2017.

“We’ve got an exciting lineup for the MY19 season, with our new (and well-reviewed) Compulsion enduro bike, e-MTB models, gravel and adventure road bikes, and other products set to launch in the coming weeks,” said Adam Micklin, Felt’s vice president of sales. “Felt stands for innovation, and our dealers will be pleased to see what we are bringing to market this year. Now that we are part of the Rossignol Group, we are excited to collaborate with our sister brand, Time, to present an even stronger offering to our dealer partners.”

Ryan Green, who heads up Time’s sales in North America, said: “Time offers impeccable frames with the cachet of a storied, exclusive European brand, and the most ergonomic pedals on the market. Felt is charging forward with a renewed focus on what we do best: performance.”

Felt/Time’s new territories and reps break down as follows:

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