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Interbike announces new participating brands at Outdoor Demo

Published July 17, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says more than 75 brands will participate in its Outdoor Demo at the Northstar California Resort. Bike brands expected to offer demos include 3T, Bulls Bikes, Cannondale, Dahon, Haibike, Haro, Jamis Bicycles, KHS, Look USA, Marin, Mondraker, Open Cycle, Pivot, Raleigh Electric, Ritchey and Santana, show organizers said. 

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Component and accessory brands at the event will include Shimano, SRAM, Campagnolo, 100%, Alpinestars, Crankbrothers, Dainese, Fox Factory and Voler.

"Outdoor Demo continues to be an important event for retailers and suppliers," said Justin Gottlieb, Interbike's interim show director. "The hands-on testing opportunities and interaction with such a large group of suppliers in one location is so valuable for the retail community. The new venue is going to enhance the demo experience and be an amazing first impression to our attendees."

Gottlieb said the expo will take place in the main parking lot, next to the Village at Northstar, and is approximately 100 yards from the Big Springs Express Gondola. Registered Interbike attendees will be able to use their badges to ride the Big Springs Express Gondola and the Tahoe Zephyr Express Chairlift for free starting on Sunday at 1 p.m., and all day on Monday. 

As the largest lift-served bike park on the West Coast of the United States, the Northstar Bike Park provides nearly 50 miles of trails spanning beginner to expert terrain. Other off-road options include a dedicated e-MTB trail and a gravel trail that can be accessed either by riding up a short distance from the expo, or rolling down from the mid-mountain area. 

Attendees wishing to demo road bikes will be able to roll directly from the main expo area onto Northstar Drive, where two marked loops will be accessible.

Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, Sept. 14-16, with bike demos taking place on Sept. 15-16. Outdoor Demo will run from Sept. 16-17 for members of the trade, followed by the Interbike Expo in Reno on Sept. 18-20.

Topics associated with this article: Interbike

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