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Hawley-Lambert rebrands as HLC

Published July 23, 2018

LEVIS, Québec and LEXINGTON, S.C. (BRAIN) — As the last step in the merging of operations of the two companies, Hawley-Lambert has rebranded and is now known as HLC, an acronym for Hawley-Lambert Cycling.

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The distributor has launched a new website at HLC.bike as well as a new logo.

Lambert acquired a majority interest in The Hawley Company in 2010. The companies combined their leadership in 2015. 

"We're the same team of dedicated people working hard to equip our customers' success every day," HLC president Sylvain Caya said. "The HLC name reflects our efforts over the past few years to operate as one team and one company with a common purpose. We met that challenge, and today HLC has the largest reach to specialty retailers across North America."

HLC operates from four distribution centers across North America and has its leadership balanced between the U.S. and Canada. Pat McGinnis, the company's vice president of commercial, works from its Lexington, South Carolina, facility.

"This change is the result of the countless hours our passionate team invested into building a great company and culture," McGinnis said. "It's been exciting to watch strong relationships form between employees regardless of work location. Seeing and experiencing this, I know we really have become HLC."

Cycles Lambert was founded by Charles Lambert as a bicycle shop in 1945 and transitioned exclusively to bicycle parts distribution in 1984. Hawley also has its roots in retail. Founder Steve Hawley started working in the family business, Hawley's Bicycle World, and spent his formative years immersed in all things bicycle. After a successful run of developing a line licensed collegiate bicycles, Hawley transformed the into a distribution company.

"While HLC honors our past it, more importantly, represents all that we have become and where we plan to go in the future — all in support of our brands, our customers and employees," Caya said. "We have a plan backed by a purpose, and I am confident everyone we serve will see just how much passion we are bringing to it."

 

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