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Gecik forms demo management company

Published July 25, 2018

LAGUNA HILLS, Calif. (BRAIN) — Brendan Gecik, formerly North American sales manager at Highway Two, has launched his own venture called DemoWorx, a multibrand bicycle and equipment demo management company based in California.

"I learned a lot from my time as an outside rep and even more during my tenure as national sales manager for some of the largest accessory brands in the industry. One of the common hurdles for brands is simply getting their product in front of consumers when they're ready to buy. Our mission is to make those moments more common and more impactful. We bring the products to the people," said Gecik.

DemoWorx will give consumers the opportunity to see and ride bikes rarely found on showroom floors and help facilitate sales through retailers or the brands. DemoWorx reduces the cost of operating demos through a combined effort. "We can substantially increase the number of demos at a fraction of the cost brands typically face when doing it on their own," said Gecik. "And by concentrating our efforts in California first, we can ensure those dollars are invested in a vitally important market."

DemoWorx will begin with demos throughout California starting in September and then expand to other key markets in the future. 

"By targeting bike brands looking for an increased footprint in the marketplace and adding in curated, relevant accessory lines, we can create a content-rich experience for consumers," said Gecik. "It's pretty simple, we're connecting consumers with bikes and products they would likely otherwise only see on the internet."

Brendan Gecik can be reached at

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