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Elysa Walk, Andrew Herrick and James Paladino join HLC board

Published August 2, 2018

LÉVIS, Quebec and LEXINGTON, S.C. (BRAIN) — Bike industry veterans Elysa Walk and Andrew Herrick, and power sport executive James Paladino, have joined the board of directors at HLC, the distributor known as Hawley-Lambert until recently.

"As our business evolves and we focus more on brand development, it's important to add board members who have experience guiding high-growth companies and brands," said Ed Barrett, the chairman for HLC. "Elysa, Andrew and James bring those exact experiences to the board. We look forward to listening, learning and benefiting from everything they have to offer."

Walk is best known to bicycle retailers for her 11 years with Giant Bicycle, where she was general manager. She is now general manager at Burton Snowboards, overseeing all Burton business throughout North and South America. She has served on the PeopleForBikes and Camber Outdoors board and is on the Snowsports Industries America board.

"I am honored to serve on HLC's board. The organization has done amazing work and has a tremendous business model for growth, so I am excited to participate in developing their strategies for the future," Walk said.

Herrick has held leadership roles at Pedro's, GT Bicycles, and Crankbrothers and was most recently CEO of Intense Cycles. He also has been on the boards of the Junior Development Cycling Foundation, the International Mountain Bicycling Association, Selle Royal Group, Highway Two, Kitsbow, and Public Bikes, among others.

"The world of business is changing very quickly all around us and the cycling industry is no exception. I am very proud that the board of HLC has asked me to join them as they recognize the need to evolve their own business to meet the changing needs of their retail partners in North America and the incredible demands that the consumer is placing on all of us. They have a great team and I am very much looking forward to watching them develop in the years ahead," said Herrick.

James Paladino is president and CEO of Motovan, a distributor, exporter and developer of motorcycle, ATV/UTV and snowmobile parts, garments and accessories.

"I look forward to sharing my experience and knowledge in order to help HLC get to the next level," Paladino said.

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