GRAND JUNCTION, Colo. (BRAIN) — Squirt Lube has recently incorporated Squirt USA, Inc. and opened a facility here. The brand is now warehousing at the facility and plans to start manufacturing its lube there soon.
The company, which started in South Africa, said the new U.S. operation will focus on better supplying current distributors and helping to promote the products and brand through events and the specialty bicycle channel.
"We see tremendous potential in the North American market," said Dewet Marais, one of the founders of Squirt lube, and CEO of the U.S. company. "In addition to working with many of the local NICA leagues, we are supplying product to nearly 200 mountain and gravel events this year.
"We have many wonderful connections with athletes, promoters and retailers in the U.S. from our many years of traveling to events around the country. We are excited to be getting much closer to the market."
Squirt Lube, a 100 percent biodegradable wax-based lube, is available from BTI, Hans Johnsen, J&B and QBP.
