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BRAIN names Frothingham editor in chief as Carpiet departs

Published September 19, 2018

RENO, Nev. (BRAIN) — Bicycle Retailer & Industry News has promoted Steve Frothingham to editor in chief of its magazine and website.

Lynette Carpiet, who has been editor since 2011, is leaving the magazine to pursue new opportunities. Carpiet steered the editorial direction for BRAIN for the past seven years, working under publishers Marc Sani and Megan Tompkins.

"I've had an incredible run at BRAIN and I'm thankful for the opportunity I was given to learn the bike industry and become part of such a great community," Carpiet said. "I feel so privileged to have worked with a talented group of editors through the years. While publishing and the bike industry are going through an unsettling time, I can't think of a better team to take BRAIN into the next phase. I will be rooting for them all the way."

Marc Sani, BRAIN's interim publisher, thanked Carpiet for her devotion to BRAIN. "Lynette has been a strong and tireless leader and journalist and has helped maintain BRAIN's editorial standards through many long days and weeks putting out a top-quality trade magazine 18 times a year — no easy task. We are grateful for all her work and we all wish her the very best in her future endeavors."

Carpiet will remain with BRAIN until the end of the month.

Frothingham has been BRAIN's web editor for seven years and is in his second stint at the magazine. He wrote several articles for BRAIN's first issue in 1992 while also working at a Santa Fe, New Mexico, retailer full time. He later joined the staff, eventually becoming managing editor and then executive editor. He left BRAIN in 1997 and worked for news organizations including The Associated Press and VeloNews before rejoining in 2011. He can be reached at


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