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BPSA: Fewer units, more dollars trend continued in August

Published September 21, 2018
Pricier bikes, especially e-bikes, are driving the trend in wholesale shipments.

BOULDER, Colo. (BRAIN) — While supplier's dollar business in bikes for the month of August was flat with August of last year at $120 million, bikes shipped to retailers were down 40,127 units, according to the latest figures from the Bicycle Product Suppliers Association.

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Suppliers shipped 211,526 bikes to shops last month, down from 251,653 in August 2017. That's nearly a 16 percent decline month on month.

Year to date, BPSA members shipped 1,508,010 bikes to retailers, that's down 117,456 compared with last year, or a 7.2 percent drop.

Despite that year-to-date drop in units, dollars are up through August. Suppliers' dollar business was $787.98 million, up from $744.16 million for the same period last year.

Mountain bikes, overall, were down in shipments for the month, from 78,040 to 59,198, August on August. Only full-suspension 29ers saw unit growth for the month. Dollars were also down from $48.6 million to $42.3 million, month on month.

Road bike shipments were also down in August, but not as much, from 27,012 to 25,751. The standout sub-category was "other," which represents gravel bikes and accounted for 8,173 of the total, and grew from 6,052 bike shipments last August.

Meanwhile, BMX shipments were down 6.7 percent, lifestyle/leisure shipments were down 13.7 percent, transit/fitness shipments were down 17.9 percent, and youth shipments were down 18.4 percent for the month of August.

The catch all "Other" category, which includes e-bikes, however, was up 106 percent for the month. E-bike shipments to dealers alone were up 135 percent for the month, or 4,270 units.

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