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Visit Bentonville hires IMBA's Aimee Ross to lead Bike Bentonville

Published October 30, 2018

BENTONVILLE, Ark. (BRAIN) — Aimee Ross, who most recently served as brand and events director for the International Mountain Bicycling Association, has joined Visit Bentonville as director of Bike Bentonville, which promotes a bicycle-friendly culture for residents and tourists.


Ross comes to Visit Bentonville with more than 12 years of marketing, sales, branding and event experience in the bicycle industry, including roles at Crankbrothers, Zoic and Ellsworth. She joined IMBA in 2013 as advocacy manager.

Ross has worked in Bentonville numerous times, including conceiving and producing Uprising, the first women-only mountain bike advocacy conference. At Bike Bentonville, Ross will use her events and marketing background to create new opportunities for cycling events in Bentonville.

"Aimee is going to be a huge asset to the Visit Bentonville team," said Kalene Griffith, Visit Bentonville's CEO. "Her talent to strategize, pitch and implement new ideas to create a strong vision will help attract new cycling events and programs to our area."

Ross said, "From my first visit I knew there was something unique about Bentonville. The welcoming community and the region's concentration on public health and trail-based recreation — mountain biking in particular — inspired me to join the Visit Bentonville team to help sell Bentonville as a cycling destination."

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