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Elby relaunches with new name and ownership

Published January 10, 2019

TORONTO (BRAIN) — The e-bike brand Elby is relaunching as Elby Mobility following a private investment. The company has expanded its partnership with the new owners of BionX International, the manufacturer of OEM and aftermarket e-bike drivetrains. Besides the private investment, the company is working with the Business Development Bank of Canada’s Green Tech Fund, an incubator for sustainable tech and commercial research.


Elby will continue a strategic partnership with BionX and equips its current S1 model generation with BionX's D-Series motor. It said it will have inventory, technical support staff, service capacity, and intellectual property available to provide post-sales support.

The company said it has held its flagship S1 model to its original price of $2,999.99 ($3,299.99 CDN).

"Our mission is to inspire a new era of mobility by delivering the best personal transportation experience," said Scott Macwilliam, the managing director at Elby Global. "As a result, we will enhance daily life and the communities in which we work and live."

"With our new leadership, resources, and exciting partnerships, the rapidly growing e-bike market can be confident that Elby will continue to provide our premium and award-winning e-bikes to the market. Our automotive heritage and 'designed from the ground up' philosophy will continue to be our R&D mantra, including exciting new technologies in development."

Besides consumer sales, Elby is working with commercial, corporate, and government agency partners including hotels, resorts, residential urban developers, corporate campuses, and government transportation agencies.

Elby sells through an international network of retailers, online sales via, and sales and fulfullment by Velofix franchise partners.

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Topics associated with this article: Electric bike

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