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Virtual cycling app Rouvy acquires UK route-recording business

Published July 11, 2019

VIMPERK, Czech Republic (BRAIN) — Rouvy, a virtual riding platform, has acquired UK-based CycleRecon and its route video recording business

Rouvy's app contains videos and cycling race routes that allow riding and competing virtually. Its Augmented Routes feature combines geo-synced video footage with animated 3D riders.

CycleRecon's video recording business specializes in the creation and distribution of cycling HD videos for indoor training. The video is recorded from motorcycles on iconic UK cycling routes.

"With the acquisition of CycleRecon, we aim to broaden the number of our immersive Augmented Routes, virtual video routes of British sportives and interactive video workouts," said Petr Samek, one of Rouvy's founders and CEO. "Capturing of geo-located videos, which are later processed to our augmented/mixed reality mode, requires good equipment. Rouvy is acquiring all assets of CycleRecon, including a specially-built motorcycle, recording equipment and the database of all video material with corresponding rights," he said.

"Until now, Rouvy's library containing over 3,000 videos, was filled by user submissions or buying of licenses for the streamed HD video content recorded by other companies. From now on, we will be able to create high-quality video material for e-racing and training ourselves, in addition to other options."

The parties are not disclosing the purchase price. 

Topics associated with this article: Mergers & Acquisitions

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