Mergers & Acquisitions

Posted July 24, 2020

MONTRÉAL (BRAIN) — Race Inc., a brand that dates to the early days of BMX, has a new owner who plans to return it to prominence in the sport.

Posted July 12, 2020
Campagne, right, with Vriends.

BREMBATE, Italy (BRAIN) — The owners of Vittoria Group, including founder and president Rudie Campagne, have sold the tire maker to Wise Equity, an Italian group.  

Posted June 30, 2020

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, which owns media titles including VeloNews, Triathlete and Bicycle Retailer & Industry News, has acquired three divisions of Active Interest Media.

Posted June 30, 2020

SCHAFFHAUSEN, Switzerland (BRAIN) — Garmin Ltd. has acquired Firstbeat Analytics Oy, a privately-held provider of physiological analytics and metrics for consumer devices in the health, wellness, fitness and performance markets.

Posted June 5, 2020

CHAVANOD, France (BRAIN) — Groupe Rossignol has announced the sale of the TIME bike and pedal business to WhaTTfornow, a four-year-old e-bike brand.

Posted May 4, 2020

MILAN (BRAIN) — Chimera Investments LLC, an investment fund based in Abu Dhabi, United Arab Emirates, has acquired a majority of the shares in Colnago, the Italian road bike brand.

Posted April 28, 2020
Pure Cycles' Volta e-bike.

MIAMI (BRAIN) — Florida-based distributor JBI, parent of the distributor J&B, has acquired Pure Cycles, an omnichannel bike brand.

Posted March 26, 2020

NEW YORK (BRAIN) — Advance, the owner of Condé Nast and other media properties, has entered a definitive stock purchase agreement with Wanda Sports Group Company Limited to buy The Ironman Group.

Posted January 17, 2020

BREMBATE, Italy (BRAIN) — Nearly four years after acquiring it, 3T Cycling is selling the THM Carbones component brand to Schmolke Carbon, another German carbon component maker.

Posted December 6, 2019
Plans are to expand the mountain bike challenge to other regions around the world.
The La Ruta De Los Conquistadores format will expand globally.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.

Posted December 5, 2019

BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

Posted November 19, 2019

AMSTERDAM (BRAIN) — Pon.Bike, which owns Cervélo, Santa Cruz, Gazelle, and other brands, has acquired Urban Arrow, a Dutch electric cargo brand.

Posted November 5, 2019

MADRID (BRAIN) —Trainer and software brand Bkool has sold its hardware rights to a fellow Spanish indoor training company, Versa design, which markets the Zycle brand of trainers. Versa will rebrand the BKool trainers under the Zycle brand while BKool focuses on its cycling simulation software business. 

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