Mergers & Acquisitions

Posted April 15, 2021

BOULDER, Colo. (BRAIN) — Outside has acquired Cairn, a Bend, Ore.-based business that sells curated outdoor goods to consumers on a subscription basis.

Posted April 13, 2021

BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.

Posted April 12, 2021

WALNUT CREEK, Calif. (BRAIN) — R&A Cycles acquired Zealot Cycleworks and closed Zealot's San Ramon, California, storefront on April 7.

Posted April 9, 2021
G-Form Pro-X3 Elbow Guards.

PROVIDENCE, R.I. (BRAIN) — Holding company Eldridge Industries announced on Friday that it acquired protective gear company G-Form and intends to expand the product line.

Posted April 7, 2021

FORT WAYNE, Ind. (BRAIN) — The owners of Summit City Bicycles & Fitness have announced the sale of their business to Trek Bicycle.

Posted April 2, 2021
Tomias Hinchcliff opened the store in 1974 when he was 18.
Tomias Hinchcliff.

EASTON, Pa. (BRAIN) — Trek Bicycle has acquired Genesis Bicycles, a single-store operator in the Lehigh Valley.

Posted April 2, 2021
Cytech owns the Elastic Interface cycling pad brand.

SAN VENDEMIANO, Italy (BRAIN) — PM&Partners SGR, an Italian private equity company, has become the majority shareholder in Cytech, the parent company of Elastic Interface and other cycling brands.

Posted April 2, 2021

NEW YORK (BRAIN) — Peloton has completed its $420 million purchase of the Precor fitness brand from Amer Sports. Peloton said the acquisition provides U.S. manufacturing capacity, R&D resources and access to the commercial fitness equipment market.


Posted February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.

Posted February 9, 2021

LITTLE ROCK, Ark. (BRAIN) — The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, who is the founder of Allied Cycle Works and the former managing director of Orbea USA.

Posted February 5, 2021
CEO says the company will spend $100 million on expediting deliveries, including air freighting bikes and treadmills.

NEW YORK (BRAIN) — While Peloton Interactive’s sales surged past the $1 billion mark in its most recent fiscal quarter, slow deliveries continue to hold the company back.

Posted January 27, 2021

LAKEVILLE, Mass. (BRAIN) — Spark Bike Run Sports, a 10-year-old multi-sport retailer south of Boston, has announced on its website that the store has been purchased by Trek Bicycle.

Posted January 26, 2021
Mike Olson

SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.


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