Mergers, Acquisitions & Investments
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing acquired accessory manufacturer Mirrycle Corporation, which includes the Incredibell brands. Financial details, including the purchase price, were not released.
MILAN (BRAIN) — Dutch conglomerate Accell Group has sold the titanium frame brand Van Nicholas to Italian cargo brand Velo-ce.
TUCSON (BRAIN) — Industry veteran Michael Forte announced his acquisition of The Bike Shop List, a source of bicycle shop locations and brand information across North America.
VICENZA, Italy (BRAIN) — Former Crankbrothers CEO Gaspare Licata leads a group of private investors that acquired a majority interest in Extreme Racing Shox (EXT), a manufacturer of bike and motorsports suspension systems.
STOCKHOLM (BRAIN) — MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in Monaco and founded in 2010, Koroyd will continue to operate separately under its current leadership team, said Max Strandwitz, MIPS president and CEO.
CUMBRIA, United Kingdom (BRAIN) — U.K.-based capital investor BGF has made a "multi-million-pound" investment in bike retailer POS company Citrus-Lime.
(BRAIN) — Felt Bicycles said its current management team and minority shareholders, Florian Burguet and Cesar Rojo, have entered into a purchase agreement with the Pierer Mobility Group to fully acquire the brand.
(BRAIN) — E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes.
PORTLAND, Ore. (BRAIN) — OTTO DesignWorks LLC, the parent of the OTTOLOCK brand, has sold its brand and assets to Pacific Die Casting Corporation (PacDie), a long-time manufacturer for OTTO.
HASTINGS, United Kingdom (BRAIN) — A Dublin-based private-equity firm announced Monday the acquisition of Whyte Bikes Ltd. and that the existing management team will remain.
LOS ANGELES (BRAIN) — Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close.
PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports.
PRAGUE (BRAIN) — Indoor cycling platform Rouvy has acquired competitor Bkool for an undisclosed amount.
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