TUCSON (BRAIN) — Industry veteran Michael Forte announced his acquisition of The Bike Shop List, a source of bicycle shop locations and brand information across North America. Forte purchased the platform from Christopher Georger, who founded Georger Data Services over 25 years ago and launched The Bike Shop List in 2018.
Forte resigned his position as North America Planning, Strategy and Ecosystem Leader at Specialized Bicycle Components as of Jan. 2. Forte’s career, spanning over four decades in the bicycle industry, includes leadership roles at Rossignol Group, Felt Bicycles and Giant Bicycle.
Forte got his start in bicycle retail in 1985. He has served on the Bicycle Product Suppliers Association and PeopleForBikes Boards of Directors.
“The Bike Shop List has been a trusted tool for connecting the cycling industry for years,” said Forte. “I look forward to building on Christopher’s vision and ensuring that shops, brands and riders have access to the most accurate and comprehensive information available.”
The Bike Shop List was founded by Christopher Georger in response to supplier demand for an accurate retailer database. Under the Georger Data Services brand, Georger maintained a database of retailers identified by brands carried to help suppliers choose effective markets and locations for new stores.
“I spent decades establishing my Bike Shop List business,” Georger said. “My long-term friend and colleague Michael was my first choice to carry forward my work and serve the industry’s needs for current, accurate information.”
Forte said that under his leadership, The Bike Shop List will expand its reach and enhance its services for retailers, distributors and cycling enthusiasts.
