PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports.
"Velotech's cycling-first DNA and operational excellence make them a highly strategic addition to Backcountry," said Kevin Lenau, the interim CEO of Backcountry. "This partnership is rooted in brand independence and fueled by a shared ambition to better serve riders everywhere."
Backcountry bought the cycling e-commerce site CompetitiveCyclist.com in 2011. In July, it acquired Level Nine Sports, a Utah retailer of outdoor, ski and bike products through brick-and-mortar locations and e-commerce.
Velotech bought TriSports in 2017.
Velotech has its headquarters and a will-call showroom in Portland, where it maintains community ties by sponsoring the Portland Velo non-profit cycling club and numerous local cycling events.
Velotech will continue to operate its existing sites independently of Backcountry, according to the company. "Over time, Backcountry and Velotech will explore opportunities to collaborate on product assortment, rider education, content, and fulfillment to further enhance the customer experience," the company said in a release.
"We're excited to join the Backcountry family," said Jay Torborg, CEO of VeloTech. "Backcountry's scale and outdoor expertise will help us serve more riders than ever, while staying true to our roots."
