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New Channel Mastery podcast brings in experts on consumer behavior during the pandemic

Published April 6, 2020

DURANGO, Colo. (BRAIN) — The newest episode of the Channel Mastery podcast was produced in response to many questions about the typical consumer mindset during the pandemic.

Podcast host Kristin Carpenter talks with Professor Scott Galloway with New York University and examines topics raised in an April 2009, issue of Harvard Business Review.

"We study consumer behavior a lot in this community. It's without a doubt one of the absolute core areas of focus for any Channel Master," Carpenter said.

"Because of that, I've been asked repeatedly what my take is on how the pandemic will affect consumer behavior. In this episode, I'm laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a 'typical' consumer recession mindset could look like when paired with a global pandemic.

"This is a fast-moving target and there's truly no way of knowing where our brand fans will be on the other side of this. But it's important to consider a few things. First and foremost, our brand fans, shoppers, target consumers - however you classify them - are people first. And they are hurting through this pandemic, some much more so than you and I are. I want to acknowledge that first because it's so vitally important; we must caretake our people now by serving and not selling."

This podcast episode originally air as a Facebook Live event, which can be seen here.

You can download the podcast mp3, subscribe via most popular podcast apps, or listen via the embedded player below.

Topics associated with this article: Coronavirus

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