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Eurobike cancels July media event, 'not sure' about September show plans

Published April 8, 2020

FRIEDRICHSHAFEN, Germany (BRAIN) — The organizer of the Eurobike trade show says he is still uncertain whether the trade show will be held as planned in early September, and said the show has dates in late November reserved as a "Plan B" in case the COVID-19 crisis forces a postponement of the September show. A final decision will be announced by mid-May at the latest, show director Stefan Reisinger said.

The show also announced Thursday that it has canceled the media events that were scheduled in Sölden, Austria, and Frankfurt, Germany, this summer.

"Due to the Corona pandemic and the resulting restrictions, it will not be possible to organize product testing of the latest bike industry innovations for media representatives at such an early time," the show said.  

In a video update, Reisinger said the most common question he is being asked lately is if the September show in Friedrichshafen will be held as planned.

"My honest answer is right now we are not sure," he said. "Of course if there is the opportunity to run the show as planned we are happy to do that and that is what we are preparing for. But of course, we have some uncertainty," he said. 

He said "very few" exhibitors have pulled out of the show and that some brands that have had to cancel their own dealer events in the summer are now interested in using Eurobike as a replacement.

He said the show has reserved Nov. 25-28 as backup dates for the show.

“By mid-May at the latest, we will make a decision based on the information available and announce whether Eurobike 2020 will run as planned from 2 - 5 September or whether it makes sense to postpone it by two and half months," he said in a press release.  "By consulting trade and industry evaluations and the political conditions in a few weeks, we will be able to make a more appropriate decision, based on the specific market situation.”






Photo: EUROBIKE Friedrichshafen
Topics associated with this article: Coronavirus, Eurobike

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