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Kask America to distribute Pirelli tires in the US

Published April 24, 2020

MILAN (BRAIN) — Pirelli bicycle tires will now be distributed by KASK America in the U.S., the Italian company announced.

KASK sales and marketing director, Alberto Fonte, said, “We are excited to partner with such an esteemed brand to bring further benefit to our customers. Pirelli truly appreciate KASK’s philosophy and their high-quality products perfectly complement the premium package we are able to offer to the US market. This agreement fits perfectly into our long-term sales strategy.”

Fonte said HLC, which had been Pirelli's exclusive North American distributor, will keep distributing Pirelli exclusively in Canada. 

"Whilst KASK America is the main partner in the United States, HLC will also keep distributing Pirelli in the U.S. as service partner," he said.

Pirelli bike tires are available for mountain bike, road, gravel, urban and e-bike applications.

"Pirelli chose to collaborate with KASK America for the North American market because of its success with high-end Italian premium brands, outstanding reputation and worthwhile future. KASK America's widespread network and deep knowledge of the North American market dynamics will add to Pirelli's existing distribution network. KASK America will provide the technical training to IBD's, retailers, and shops across the US. KASK America's strong relationships with retailers will further enable top sales across the broad spectrum of Pirelli's premium Italian products to the marketplace," the company said. 

KASK America, opened in 2010, offers its own brand of Italian-made helmets and sister-brand KOO’s cycling eyewear.

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Topics associated with this article: Distributor news

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