Distributor news

Posted March 17, 2023

CHICAGO (BRAIN) — ABUS has added HLC and Serfas as U.S. distributors. ABUS said both distributors have "excellent" warehousing and shipping teams that will improve the retail ordering experience.

Posted August 22, 2022

MONTREAL (BRAIN) — ARG Sports Inc. will distribute Italian protective wear brand Dainese in Canada. The partnership will work to bring MAP pricing to IBD, B2C, and e-commerce clients.

Posted July 25, 2022
North American Cycles will distribute the brand.
From left, Dennis Schömburg, Nyle Nims, Stefan Limbrunner, Florian Siegesleitner, and Matthew Nims.

AMES, Iowa (BRAIN) — Messingschlager USA acquired U.S. distribution rights to KTM Bike Industries.

Posted July 13, 2022

FRANKFURT (BRAIN) — Brooklyn Bicycle Co. announced at Eurobike Wednesday that Ikandomore ApS, a Danish distribution company, will distribute Brooklyn bikes and accessories to independent bike shops across Europe. At Eurobike, Ikandomore is offering Brooklyn bikes for pre-order for spring 2023 shipment.

Posted July 11, 2022
Alberto Nicoli, Bianca Bernardi, and Giovanni Caporali.

FRANKFURT, Germany (BRAIN) — Helmet manufacturer Limar SRL formed a division to serve the U.S. market, with the first new helmets ready for distribution in the coming weeks.

Posted June 30, 2022

TREVIGLIO, Italy (BRAIN) — Bianchi announced Thursday that it will directly distribute in Scandinavia beginning Friday.

Announcing it as "a new phase of the company's growth plan," it will control distribution in Sweden, Denmark, Finland, and Norway.

Posted April 22, 2022

BROOMFIELD, Colo. (BRAIN) — QBP opened a larger and more energy efficient distribution center here that increases inventory capacity by more than 30% compared with its previous facility.

Posted March 16, 2022

CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.

Posted March 1, 2022

HOYA, Germany (BRAIN) — Hermann Hartje KG announced Tuesday it has expanded its Mavic distribution to Sweden. This comes a year after it expanded into Denmark and the Benelux countries.

Posted January 13, 2022

SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.

Posted December 6, 2021

VOJENS, Denmark (BRAIN) — Hartje Ebsen will distribute SRAM products in Denmark — including RockShox, Truvative, Quarq, and Time — at the beginning of the year.

Posted July 14, 2021
The Garneau Mike Woods limited edition shoe. Photo by Tristan Cardew.

SAINT-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Louis Garneau Sports Group expanded into Europe this month with the opening of a distribution center in Toulouse, France.

Posted July 6, 2021

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will be the sole distributor of Benno bicycles, parts and accessories to specialty bicycle retailers in the U.S. beginning with the brand's model year 2022.


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