Distributor news
CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.
HOYA, Germany (BRAIN) — Hermann Hartje KG announced Tuesday it has expanded its Mavic distribution to Sweden. This comes a year after it expanded into Denmark and the Benelux countries.
SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.
VOJENS, Denmark (BRAIN) — Hartje Ebsen will distribute SRAM products in Denmark — including RockShox, Truvative, Quarq, and Time — at the beginning of the year.
SAINT-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Louis Garneau Sports Group expanded into Europe this month with the opening of a distribution center in Toulouse, France.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will be the sole distributor of Benno bicycles, parts and accessories to specialty bicycle retailers in the U.S. beginning with the brand's model year 2022.
SALT LAKE CITY (BRAIN) — Italy's Extreme Racing Shox has a new U.S. distribution arm called EXT USA, which is being led by longtime suspension tuner Cody Priano.
Priano, the CEO of EXT USA, also owns Suspension Syndicate, a suspension tuning company based in Salt Lake City.
ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.
MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.
Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.
MONTRÉAL (BRAIN) — Raymond Lanctôt LTD and its NRG Enterprises division returned online Wednesday after a ransomware attack on April 30. All systems were shut down before any malware was loaded, the company said.
SQUAMISH, British Columbia (BRAIN) — 7mesh Cycling Apparel opened a new distribution center in the United Kingdom.
MIAMI (BRAIN) — Global wholesale distributor JBI was back online in a limited capacity Wednesday after a ransomware attack last week shut down its website.
MIAMI (BRAIN) — JBI was the victim of a ransomware attack Thursday, shutting down the global wholesale distributor's website. Customers' personal information was unaffected because it's stored off-site.
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