Distributor news

Posted January 13, 2022

SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.

Posted December 6, 2021

VOJENS, Denmark (BRAIN) — Hartje Ebsen will distribute SRAM products in Denmark — including RockShox, Truvative, Quarq, and Time — at the beginning of the year.

Posted July 14, 2021
The Garneau Mike Woods limited edition shoe. Photo by Tristan Cardew.

SAINT-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Louis Garneau Sports Group expanded into Europe this month with the opening of a distribution center in Toulouse, France.

Posted July 6, 2021

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will be the sole distributor of Benno bicycles, parts and accessories to specialty bicycle retailers in the U.S. beginning with the brand's model year 2022.

Posted July 2, 2021

SALT LAKE CITY (BRAIN) — Italy's Extreme Racing Shox has a new U.S. distribution arm called EXT USA, which is being led by longtime suspension tuner Cody Priano.

Priano, the CEO of EXT USA, also owns Suspension Syndicate, a suspension tuning company based in Salt Lake City. 

Posted June 23, 2021

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Posted June 21, 2021

MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.

Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.

Posted May 5, 2021

MONTRÉAL (BRAIN) — Raymond Lanctôt LTD and its NRG Enterprises division returned online Wednesday after a ransomware attack on April 30. All systems were shut down before any malware was loaded, the company said.

Posted April 29, 2021
Tigers Global Logistics Thurrock Center.

SQUAMISH, British Columbia (BRAIN) — 7mesh Cycling Apparel opened a new distribution center in the United Kingdom.

Posted April 7, 2021

MIAMI (BRAIN) — Global wholesale distributor JBI was back online in a limited capacity Wednesday after a ransomware attack last week shut down its website.

Posted April 1, 2021

MIAMI (BRAIN) — JBI was the victim of a ransomware attack Thursday, shutting down the global wholesale distributor's website. Customers' personal information was unaffected because it's stored off-site.

Posted February 24, 2021

HOYA, Germany (BRAIN) — Hermann Hartje KG will distribute Mavic products in Denmark, Netherlands, Belgium, and Luxembourg beginning March 1.

Mavic previously was distributed in Denmark through Bike Toyz of Skodstrup, Denmark.

Posted February 18, 2021
BTI's headquarters in Santa Fe.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International has recently restructured as an Employee Ownership Trust, which co-founder and president Preston Martin said benefits employees and gives them more voice in strategic decision making.


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