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Key bike brands lined up for August's The Big Gear Show

Published May 18, 2021

PARK CITY, Utah (BRAIN) — The Big Gear Show, an invitation-only trade event for the outdoor and cycling industries, has released a sampling of the bike-related brands who will attend the show. They include Camelbak, Diamondback, Giro, Pinarello, POC Sports, Stan’s NoTubes, Tern Bicycles, Troy Lee Designs, Wahoo Fitness, Yakima, and Fat Chance.

After an inaugural show planned for last July was canceled, organizers have shifted the event to Aug. 3-5 at Deer Valley Resort in Park City. The event will be largely held outside in tents at the venue, which has hosted PressCamp and a variety of bike brand dealer shows in past years. The area boasts hundreds of miles of mountain bike trails as well as scenic roads. 

Independent bike shops committed to attend include Global Bikes, Landry’s, Motion Makers, and Wheel & Sprocket. The show is endorsed by the National Bicycle Dealers Association, PeopleForBikes, and Grassroots Outdoor Alliance.

Organizers expect a total of 500 invited retailers and 250 brands in outdoor and cycling.

Sutton Bacon, the show's co-founder, said organizers are encouraging exhibitors to keep their booths simple. "A commercial location and big convention center is not why people come. They come to do business, learn, and be inspired by their own community. That’s all the important stuff, and we can do all of it better outside at The Big Gear Show.”

Lance Camisasca, the director of the event's bike show, said interest in the show started to ramp up last month.

"Since mid-April, we've been pedaling with a steady tailwind and my crystal ball says it will push us right into August,” he said.

“The quality and importance of the brand and retail registrations presently are outstanding. I've been doing this for a while and I know in my bones we are creating something very special. I personally cannot wait to see everyone at the show."

Topics associated with this article: The Big Gear Show / (e)revolution

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