SEATTLE (BRAIN) — PNW Components no longer will sell products through Amazon. The company said it is making the change to to reallocate inventory to support bike shops and industry retailers. The company — which sells dropper posts, handlebars and stems, and levers — said in a news release that it needs to prioritize its sales channels to benefit customers during the current supply-chain shortage.
"We've learned the best way to support our customers is to ensure they have the information and resources needed when making a purchase," said Aaron Kerson, PNW co-founder and CEO. "Not only is this best for our customers, but it is good for business, too, as it minimizes returns that result from confusion on which spec' to choose at the point of purchase. Moreover, in a time when inventory is tight, the best way we can support our business partners is to empower them with product and make decisions that keep dollars inside the industry, especially important for small, independently owned businesses."
PNW, which was founded in 2015, has worked with its network of retailers to pull products off Amazon to ensure the supply chain is aligned. Previous Amazon-dedicated inventory will be reallocated to bike shops and retailers.
Also, to compete with Amazon, where Prime customers receive free shipping, PNW has lowered the threshold for free expedited shipping for direct sales and now offers free two-day shipping within the contiguous U.S. for orders of $40 or more.
