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Flagg Bicycle Group acquires Terry Bicycles

Published December 1, 2021

BURLINGTON, Vt. (BRAIN) — The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling.

The sale was completed Tuesday.

Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility.

Flagg Bicycle Group also has full or partial ownership of QBP, SmartEtailing, and Wheels Manufacturing.

"We are thrilled to join the family of companies owned by Flagg Bicycle Group, each of which is an industry leader in their respective areas of business," Robert said. "This acquisition will maximize the opportunities Terry has to get more women riding bicycles comfortably, safely, and beautifully, and to serve our loyal customers."

Terry was founded in 1985, designing apparel, saddles, and accessories for all types and sizes of riders. A Terry spokesperson said it's likely QBP, which currently stocks some Terry products, will offer a greater assortment through its North American distribution centers. Expanding the product line in the future also is a possibility, the spokesperson added.

Topics associated with this article: Mergers, Acquisitions & Investments

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