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On International Women's Day, the founder of a women's race launches a 'public partnership request'

Published March 8, 2022

DENVER (BRAIN) — The founder of the Colorado Classic, a women's-only road stage race, is announcing a request for funding to relaunch the event last held in 2019. 

The founder, former sporting goods retailer Ken Gart, made the announcement Tuesday, International Women's Day and Month. "We need your help and the time is now," Gart wrote to supporters. "We are at an unfortunate crossroads."

Gart said relaunching the event requires a minimum investment of $3 million. 

Gart said the vision is to establish a sustainable women's race series throughout the U.S., culminating in the Colorado marquee event. 

In 2019, the VF Corporation, the Denver-based parent company of The North Face, Vans, Timberland and other brands, was the event's primary sponsor.

"We thank them for their unwavering support and applaud them for investing in a cause that empowers female athletes," Gart said. He said with the right partner the race can continue to create opportunities for female cyclists."

"We need a partner with an aligned vision to change the world of cycling and continue moving the needle for equity. The time is now," he said.

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Topics associated with this article: Racing & Sponsorship

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