Racing & Sponsorship

Posted August 14, 2018
Donnelly also providing frames for the foundation's racers.
The Donnelly C//C bike in Amy D colors.

BOULDER, Colo. (BRAIN) — Donnelly Cycling will be donating a portion of all proceeds from the sales of their new C//C cyclocross bikes and frames in the Amy D. blue color to the Amy D. Foundation.

Posted in Industry News Tagged Racing & Sponsorship
Posted August 1, 2018

LOS ANGELES (BRAIN) — Bulls has made a three-year sponsorship agreement with the owners of the Sea Otter Classic. Bulls will be the official e-bike sponsor of the event through 2021. Sea Otter's e-MTB race will be named the "Bulls eMTB Race ePowered by Bosch."

Posted in Industry News Tagged Electric bike / Racing & Sponsorship
Posted July 20, 2018

WESTBOROUGH, Mass. (BRAIN) — Kopin, the maker of the Solos smart glasses, is now sponsoring the Ironman North America and Ironman World Championships, where Solos will be the "Official Smart Glasses."

The sponsorship agreement starts at the Ironman Lake Placid this weekend. 

Posted in Industry News Tagged Racing & Sponsorship
Posted July 16, 2018
Lizzie Deignan

WATERLOO, Wis. (BRAIN) — Trek has announced the creation of a new professional women’s road team for 2019 with the intent of racing the UCI Women's World Tour. The team will include a dedicated director sportif, assistant director sportif, and support staff.

Posted in Industry News Tagged Racing & Sponsorship
Posted July 6, 2018

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has formed a new e-bike committee focused on developing equipment regulations for competition.

Posted in International Tagged Electric bike / Racing & Sponsorship / Eurobike
Posted June 13, 2018

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the owner of Triathlete magazine, announced Wednesday that the magazine will be the official race program sponsor of the Ironman North American Series for the 2018 race season.

Posted in Industry News Tagged Media/Publishing / Racing & Sponsorship
Posted May 24, 2018

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted May 22, 2018

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

Posted in Industry News Tagged Racing & Sponsorship / Events / Tradeshows and conferences / Interbike
Posted May 22, 2018

SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.

Posted in Industry News Tagged Electric bike / Racing & Sponsorship
Posted May 16, 2018

LOS ANGELES (BRAIN) — Amgen is extending its sponsorship of the Tour of California, which has already continued for more than a decade. AEG, the owner and operator of the race, said Amgen will retain naming rights and other exclusive sponsorship benefits for the race.

Posted in Industry News Tagged Racing & Sponsorship
Posted May 16, 2018
UPDATED: Dean wins Democratic primary in PA-4.

OREFIELD, Pa. (BRAIN) — Olympic cyclist Marty Nothstein won Tuesday's Republican primary for Pennsylvania's 7th U.S. House district. Also in the Keystone State, Madeleine Dean — the wife of bike industry veteran Pat Cunnane — won the Democratic nomination for the 4th House district.

Posted in Industry News Tagged Racing & Sponsorship

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