Racing & Sponsorship

Posted January 30, 2018

CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.

The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted January 23, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Tuesday that a longtime leader of its elite athletic programs, Jim Miller, is leaving the organization to join Training Peaks, a training software company.

Posted in Industry News Tagged Racing & Sponsorship / People
Posted January 17, 2018

COLORADO SPRINGS, Colo. (BRAIN) — Event organizers Haute Route has opened its North American headquarters here, on the west side of downtown Colorado Springs. The office is led by Haute Route's head of operations for North America, Micah Rice.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 15, 2018

EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted December 4, 2017

EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.

Posted in Industry News Tagged Racing & Sponsorship
Posted October 23, 2017

BOULDER, Colo. (BRAIN) — Doug Emerson and Frank Banta called the Boulder Valley Velodrome their "field of dreams." Emerson and Banta built it, and cyclists came. Now the pair is seeking new owners who would take their dreams and make this Olympic-caliber velodrome a world-class venue.

Posted in Industry News Tagged Racing & Sponsorship
Posted October 4, 2017
NICA now has 21 leagues.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association will be adding new high school race leagues in Maryland and West Virginia.

Posted in North America Tagged Racing & Sponsorship
Posted September 6, 2017

LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."

Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 30, 2017
The company behind the Cannondale-Drapac squad said it needs another $7 million to continue next year.

BOULDER, Colo. (BRAIN) — Slipstream Sports, the company that owns and manages the pro road team currently known as Cannondale-Drapac, has launched an Indiegogo crowd-funding campaign in a bid to continue racing in 2018.

Posted in International Tagged Racing & Sponsorship
Posted August 22, 2017

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Gary Sutton as its new head endurance track coach in its elite athletics department.

Posted in Industry News Tagged Racing & Sponsorship
Posted August 15, 2017

LOS ANGELES (BRAIN) — The Arthritis Foundation's California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors.

Posted in North America Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted August 7, 2017

LONGMONT, Colo. (BRAIN) — CrossVegas' E-Bike Challenge will be sponsored by Focus and 15 entrants will get a chance to use a new Focus e-bike for the race, the company announced.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 4, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle has reached an agreement to broadcast the inaugural Telenet UCI Cyclo-cross World Cup Waterloo on the brand's website, trekbikes.com.

Access to the livestream will be provided for free courtesy of Segafredo Zanetti Coffee.

Posted in North America Tagged Racing & Sponsorship
Posted August 3, 2017
Courtesy of CrossVegas.com

LONGMONT, Colo. (BRAIN) — The CrossVegas cyclocross race will make the move to Reno in 2018 along with Interbike, which announced Thursday that it would move to Reno next year. But the race will continue to be named CrossVegas.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted July 31, 2017
World Champion Wout Van Aert won the 2016 CrossVegas

LONGMONT, Colo. (BRAIN) — Registration opens for the UCI Elite, USA Cycling, Wheelers & Dealers, and a new e-bike category at the Las Vegas event.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Interbike
Posted July 19, 2017
Photo by BrakeThrough Media.

ANNECY, France (BRAIN) — On the 40th anniversary of Mavic's first time supporting the Tour de France, the company announced that it has renewed its contract with Tour owner ASO through the 2022 edition of the race. 

Mavic's trademark yellow cars and motos provide neutral support at the race.

Posted in North America Tagged Racing & Sponsorship
Posted July 17, 2017
Survey respondents eligible for prize drawing.

COLORADO SPRINGS, Colo. (BRAIN) – USA Cycling Foundation has partnered with Bicycle Retailer and Industry News to get retailer feedback on what youth and junior cycling programs exist in your area, how you're involved in them, and what impact they have on creating future cyclists.

Posted in Retail News Tagged Racing & Sponsorship

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