Racing & Sponsorship

Posted September 26, 2019

YORKSHIRE, United Kingdom (BRAIN) — Bike racing avatars will presumably earn the right to don virtual rainbow jerseys following the first UCI Cycling Esports World Championships, to be held next year.

Posted September 19, 2019

WASHINGTON (BRAIN) — A California congressman helped push through a bill that would award Greg LeMond a Congressional Gold Medal. The bill passed the House Thursday and now heads to the Senate.

Rep. Mike Thompson, a Democrat who represents California's 5th district, sponsored the bill.

Posted July 9, 2019
Alaphilippe's win Monday. Photos courtesy of DeFeet.

HILDEBRAN, N.C. (BRAIN) — Many race fans take note of the frames and helmet brands used by the pros in the Tour de France, but Shane Cooper looks a bit lower.

Posted June 13, 2019

NEW YORK (BRAIN) — Wanda Sports Group, a subsdiary of Chinese conglomerate Dalian Wanda, is hoping to raise a half a billion dollars in an intial public offering on Wall Street this year.

Posted June 11, 2019

There are simply too many players providing similar services to a small — some would say even shrinking — market.

Posted May 29, 2019

BOULDER, Colo. (BRAIN) — Rapha on Wednesday announced a $1.5 million foundation that will support cycling development programs. Simon Mottram, the founder and CEO of the British brand, said neither the foundation or the company's recently published Rapha Roadmap are intended to drive sales of Rapha product.

Posted April 5, 2019

AIGLE, Switzerland (BRAIN) — The International Cycling Union is warning that it will discipline its registered racers who participate in a June e-MTB enduro race organized by the International Motorcycling Federation. 

Posted October 19, 2018
Bouchard-Hall will lead a "USA Cycling partner company." Bob Stapleton will step in as interim CEO.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Friday that Derek Bouchard-Hall will be stepping down as president and CEO at the end of the year.

Posted October 5, 2018
UPDATED with USA BMX phasing in rule change.

AIGLE, Switzerland (BRAIN) — Before preteen BMX racers head to the gate at tracks around the world next year, they may hear a new command from the starter: "Show us your feet!"

Posted October 4, 2018

LEADVILLE, Colo. (BRAIN) — Former pro cyclist Floyd Landis is using some of the proceeds from his settlement with Lance Armstrong to fund a new pro road cycling team. The team will be called Floyd's of Leadville Pro Cycling Team and will be registered in Canada.

Posted September 28, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Friday that Joan Hanscom, the group's vice president of event services, will depart the organization later this year to take what USAC called "a significant new leadership role in grassroots racing development." Hanscom's new position will be announced at a future date.

Posted September 21, 2018

EMPORIA, Kan. (BRAIN) — Owner of the Dirty Kanza gravel race announced that the event has been purchased by Life Time, the fitness chain that also owns the Leadville 100 mountain bike race and the Chequamegon Fat Tire Festival.

Posted August 27, 2018

CORK, Ireland (BRAIN) — Aqua Blue Sport, a UCI Pro Continental team, will shut down at the end of this season, the team announced Monday. The team was notable because it launched with an unusual business plan, relying on a team-owned "multi-retailer online marketplace" site for part of its funding. The squad also stood out for its choice of single-chainring 3T road bikes, marking the first time a 1x group was used regularly in top level road racing.


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