Racing & Sponsorship
BENTONVILLE, Ark. (BRAIN) — The racing organization hosted a gravel racing symposium in Bentonville, Arkansas, last week.
BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.
BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.
DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.
TULSA, Okla. (BRAIN) — Thousands of BMX racers, teams, families and spectators are headed to the USA BMX Grands this weekend. The event is expected to attract nearly 12,000 attendees, including 2,800 racers and 9,000 spectators.
YORKSHIRE, United Kingdom (BRAIN) — Bike racing avatars will presumably earn the right to don virtual rainbow jerseys following the first UCI Cycling Esports World Championships, to be held next year.
WASHINGTON (BRAIN) — A California congressman helped push through a bill that would award Greg LeMond a Congressional Gold Medal. The bill passed the House Thursday and now heads to the Senate.
Rep. Mike Thompson, a Democrat who represents California's 5th district, sponsored the bill.
HILDEBRAN, N.C. (BRAIN) — Many race fans take note of the frames and helmet brands used by the pros in the Tour de France, but Shane Cooper looks a bit lower.
NEW YORK (BRAIN) — Wanda Sports Group, a subsdiary of Chinese conglomerate Dalian Wanda, is hoping to raise a half a billion dollars in an intial public offering on Wall Street this year.
There are simply too many players providing similar services to a small — some would say even shrinking — market.
BOULDER, Colo. (BRAIN) — Rapha on Wednesday announced a $1.5 million foundation that will support cycling development programs. Simon Mottram, the founder and CEO of the British brand, said neither the foundation or the company's recently published Rapha Roadmap are intended to drive sales of Rapha product.
AIGLE, Switzerland (BRAIN) — The International Cycling Union is warning that it will discipline its registered racers who participate in a June e-MTB enduro race organized by the International Motorcycling Federation.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Friday that Derek Bouchard-Hall will be stepping down as president and CEO at the end of the year.
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