Racing & Sponsorship

PARIS (VeloNews) — Shimano will be taking over the neutral support role at the Tour de France and other marquee races this year, replacing longtime partner Mavic that began race support with its distinctive yellow

TAMPA, Fla. (BRAIN) — A U.S. District judge has ruled that when would-be Ironman competitors agreed to a no-refund policy at registration, that meant exactly what it sounded like.

EMPORIA, Kan. (BRAIN) — The biggest event in gravel racing has a new name.
Race organizer Life Time announced Thursday that the Dirty Kanza will be renamed Unbound Gravel, with Garmin remaining the title sponsor.

TOKYO (BRAIN) — The 2020 Summer Olympics in Tokyo will be postponed due to the coronavirus pandemic.

BENTONVILLE, Ark. (BRAIN) — The racing organization hosted a gravel racing symposium in Bentonville, Arkansas, last week.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.
BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.
DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.

TULSA, Okla. (BRAIN) — Thousands of BMX racers, teams, families and spectators are headed to the USA BMX Grands this weekend. The event is expected to attract nearly 12,000 attendees, including 2,800 racers and 9,000 spectators.

YORKSHIRE, United Kingdom (BRAIN) — Bike racing avatars will presumably earn the right to don virtual rainbow jerseys following the first UCI Cycling Esports World Championships, to be held next year.
WASHINGTON (BRAIN) — A California congressman helped push through a bill that would award Greg LeMond a Congressional Gold Medal. The bill passed the House Thursday and now heads to the Senate.
Rep. Mike Thompson, a Democrat who represents California's 5th district, sponsored the bill.

HILDEBRAN, N.C. (BRAIN) — Many race fans take note of the frames and helmet brands used by the pros in the Tour de France, but Shane Cooper looks a bit lower.
NEW YORK (BRAIN) — Wanda Sports Group, a subsdiary of Chinese conglomerate Dalian Wanda, is hoping to raise a half a billion dollars in an intial public offering on Wall Street this year.