Racing & Sponsorship

Posted January 20, 2021
Deal across all ASO races marks end of era for Mavic and its iconic yellow vehicles.

PARIS (VeloNews) — Shimano will be taking over the neutral support role at the Tour de France and other marquee races this year, replacing longtime partner Mavic that began race support with its distinctive yellow

Posted January 8, 2021

TAMPA, Fla. (BRAIN) — A U.S. District judge has ruled that when would-be Ironman competitors agreed to a no-refund policy at registration, that meant exactly what it sounded like. 

Posted October 29, 2020

EMPORIA, Kan. (BRAIN) — The biggest event in gravel racing has a new name.

Race organizer Life Time announced Thursday that the Dirty Kanza will be renamed Unbound Gravel, with Garmin remaining the title sponsor. 

Posted March 24, 2020

TOKYO (BRAIN) — The 2020 Summer Olympics in Tokyo will be postponed due to the coronavirus pandemic.

Posted January 16, 2020
Ian Boswell is a former European road pro focusing on gravel in 2020.

BENTONVILLE, Ark. (BRAIN) — The racing organization hosted a gravel racing symposium in Bentonville, Arkansas, last week.

Posted December 6, 2019
Plans are to expand the mountain bike challenge to other regions around the world.
The La Ruta De Los Conquistadores format will expand globally.

BOSTON (BRAIN) — Spartan Race will acquire the La Ruta De Los Conquistadores multi-day endurance mountain bike race and brand and expand the format to other regions.

Posted December 5, 2019

BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

Posted December 2, 2019

DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director.

Posted November 21, 2019

TULSA, Okla. (BRAIN) — Thousands of BMX racers, teams, families and spectators are headed to the USA BMX Grands this weekend. The event is expected to attract nearly 12,000 attendees, including 2,800 racers and 9,000 spectators.

Posted September 26, 2019

YORKSHIRE, United Kingdom (BRAIN) — Bike racing avatars will presumably earn the right to don virtual rainbow jerseys following the first UCI Cycling Esports World Championships, to be held next year.

Posted September 19, 2019

WASHINGTON (BRAIN) — A California congressman helped push through a bill that would award Greg LeMond a Congressional Gold Medal. The bill passed the House Thursday and now heads to the Senate.

Rep. Mike Thompson, a Democrat who represents California's 5th district, sponsored the bill.

Posted July 9, 2019
Alaphilippe's win Monday. Photos courtesy of DeFeet.

HILDEBRAN, N.C. (BRAIN) — Many race fans take note of the frames and helmet brands used by the pros in the Tour de France, but Shane Cooper looks a bit lower.

Posted June 13, 2019

NEW YORK (BRAIN) — Wanda Sports Group, a subsdiary of Chinese conglomerate Dalian Wanda, is hoping to raise a half a billion dollars in an intial public offering on Wall Street this year.

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