Racing & Sponsorship
WESTBOROUGH, Mass. (BRAIN) — Kopin, the maker of the Solos smart glasses, is now sponsoring the Ironman North America and Ironman World Championships, where Solos will be the "Official Smart Glasses."
The sponsorship agreement starts at the Ironman Lake Place this weekend.
WATERLOO, Wis. (BRAIN) — Trek has announced the creation of a new professional women’s road team for 2019 with the intent of racing the UCI Women's World Tour. The team will include a dedicated director sportif, assistant director sportif, and support staff.
BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has formed a new e-bike committee focused on developing equipment regulations for competition.
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the owner of Triathlete magazine, announced Wednesday that the magazine will be the official race program sponsor of the Ironman North American Series for the 2018 race season.
OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.
LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.
SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.
LOS ANGELES (BRAIN) — Amgen is extending its sponsorship of the Tour of California, which has already continued for more than a decade. AEG, the owner and operator of the race, said Amgen will retain naming rights and other exclusive sponsorship benefits for the race.
OREFIELD, Pa. (BRAIN) — Olympic cyclist Marty Nothstein won Tuesday's Republican primary for Pennsylvania's 7th U.S. House district. Also in the Keystone State, Madeleine Dean — the wife of bike industry veteran Pat Cunnane — won the Democratic nomination for the 4th House district.
LONG BEACH, Calif. (BRAIN) – At the Amgen Tour of California this week, the Rally Cycling team is riding six custom-designed, hand-painted Diamondback Podium bikes, each inspired by a child who has received a grant from the UnitedHealthcare Children's Foundation.
SAN FRANCISCO (BRAIN) — Strava is increasing its integration with RunSignUp, which provides a race management platform for more than 15,000 events.
The integration will make it easier for athletes to register for events and to use Strava's social network to share their training and race performance.
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