Racing & Sponsorship

Posted April 23, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling and the United States Bicycling Hall of Fame have announced a new agreement that will include sharing elements of the Hall's historic content with USA Cycling's membership base, collaborating to expand the number of participants who nominate and select Hall of Fame members, and engaging USA Cycling's community in fundraising to support the Hall of Fame.

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted April 19, 2018

WASHINGTON (BRAIN) — Lance Armstrong has agreed to pay $5 million to the U.S. government to settle a federal lawsuit over alleged false claims to the U.S. Postal Service.

Posted in Industry News Tagged Racing & Sponsorship
Posted April 19, 2018
Photo courtesy team BMC.

ZURICH (BRAIN) — Andreas "Andy" Rihs, the owner of the BMC bike company and its pro race team, died Wednesday at age 75, according to the brand. Reports say Rihs was suffering from cancer. 

Posted in International Tagged People / Racing & Sponsorship
Posted April 6, 2018
Photo courtesy of Team Sky

BOULDER, Colo. (BRAIN) — Stages Cycling has announced its list of sponsored cyclists, mountain bikers and triathletes for the 2018 season. 

The list is led by Team SKY, who has ridden the Stages Power LR meter to their last two Tour de France victories.

Posted in Industry News Tagged Racing & Sponsorship
Posted March 30, 2018
The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 23, 2018

CHICAGO (BRAIN) — SRAM’s neutral service team will help riders get back to racing at top professional races and grass-roots events around the globe in 2018.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 21, 2018

SANTA MONICA, Calif. (BRAIN) — 2XU has expanded its partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 30, 2018

CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.

The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted January 23, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Tuesday that a longtime leader of its elite athletic programs, Jim Miller, is leaving the organization to join Training Peaks, a training software company.

Posted in Industry News Tagged Racing & Sponsorship / People
Posted January 17, 2018

COLORADO SPRINGS, Colo. (BRAIN) — Event organizers Haute Route has opened its North American headquarters here, on the west side of downtown Colorado Springs. The office is led by Haute Route's head of operations for North America, Micah Rice.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 15, 2018

EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides

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