Racing & Sponsorship

Posted July 20, 2018

WESTBOROUGH, Mass. (BRAIN) — Kopin, the maker of the Solos smart glasses, is now sponsoring the Ironman North America and Ironman World Championships, where Solos will be the "Official Smart Glasses."

The sponsorship agreement starts at the Ironman Lake Placid this weekend. 

Posted July 16, 2018
Lizzie Deignan

WATERLOO, Wis. (BRAIN) — Trek has announced the creation of a new professional women’s road team for 2019 with the intent of racing the UCI Women's World Tour. The team will include a dedicated director sportif, assistant director sportif, and support staff.

Posted July 6, 2018

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has formed a new e-bike committee focused on developing equipment regulations for competition.

Posted June 13, 2018

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the owner of Triathlete magazine, announced Wednesday that the magazine will be the official race program sponsor of the Ironman North American Series for the 2018 race season.

Posted May 24, 2018

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Posted May 22, 2018

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

Posted May 22, 2018

SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.

Posted May 16, 2018

LOS ANGELES (BRAIN) — Amgen is extending its sponsorship of the Tour of California, which has already continued for more than a decade. AEG, the owner and operator of the race, said Amgen will retain naming rights and other exclusive sponsorship benefits for the race.

Posted May 16, 2018
UPDATED: Dean wins Democratic primary in PA-4.

OREFIELD, Pa. (BRAIN) — Olympic cyclist Marty Nothstein won Tuesday's Republican primary for Pennsylvania's 7th U.S. House district. Also in the Keystone State, Madeleine Dean — the wife of bike industry veteran Pat Cunnane — won the Democratic nomination for the 4th House district.

Posted May 14, 2018
Proceeds to fund UHCCF medical grants that help children gain access to health-related services.
Classic Cruiser: ridden by Evan Huffman for Anna.

LONG BEACH, Calif. (BRAIN) – At the Amgen Tour of California this week, the Rally Cycling team is riding six custom-designed, hand-painted Diamondback Podium bikes, each inspired by a child who has received a grant from the UnitedHealthcare Children's Foundation.

Posted May 11, 2018

SAN FRANCISCO (BRAIN) — Strava is increasing its integration with RunSignUp, which provides a race management platform for more than 15,000 events. 

The integration will make it easier for athletes to register for events and to use Strava's social network to share their training and race performance. 

Posted May 3, 2018
Photo credit: Guy Yechieli

TEL AVIV, Israel (BRAIN) — The city of Tel Aviv has unveiled Israel's newest velodrome, said to be the most advanced indoor bike racing arena in the Middle East. The velodrome's unveiling was Tuesday, a few days before the start of the Giro d'Italia in Israel on Saturday.

Posted April 25, 2018

IRVINE, Calif. (BRAIN) — The Boogaloo eMTB Race Series presented by Troy Lee Designs and Bosch eBike Systems is expanded for 2018 with more race venues and race categories. 

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