You are here

Life Time acquires Crusher in the Tushar

Published December 5, 2019

BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

Swindlehurst, who will remain the event's director, announced the acquisition in a letter on Thursday. 

"This news comes as the culmination of extensive soul-searching, counsel and consensus within our family. It was a decision that was not made in haste and was arrived at with one goal in mind: securing the future and legacy of The Crusher for many years to come," Swindlehurst said. 

"I believe this partnership will bring a wealth of experience and resources that will enable the Crusher to march confidently into its second decade on strong legs," he said.

Topics associated with this article: Mergers & Acquisitions, Racing & Sponsorship

Join the Conversation