Racing & Sponsorship

Posted May 22, 2018

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

Posted May 22, 2018

SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.

Posted May 16, 2018

LOS ANGELES (BRAIN) — Amgen is extending its sponsorship of the Tour of California, which has already continued for more than a decade. AEG, the owner and operator of the race, said Amgen will retain naming rights and other exclusive sponsorship benefits for the race.

Posted May 16, 2018
UPDATED: Dean wins Democratic primary in PA-4.

OREFIELD, Pa. (BRAIN) — Olympic cyclist Marty Nothstein won Tuesday's Republican primary for Pennsylvania's 7th U.S. House district. Also in the Keystone State, Madeleine Dean — the wife of bike industry veteran Pat Cunnane — won the Democratic nomination for the 4th House district.

Posted May 14, 2018
Proceeds to fund UHCCF medical grants that help children gain access to health-related services.
Classic Cruiser: ridden by Evan Huffman for Anna.

LONG BEACH, Calif. (BRAIN) – At the Amgen Tour of California this week, the Rally Cycling team is riding six custom-designed, hand-painted Diamondback Podium bikes, each inspired by a child who has received a grant from the UnitedHealthcare Children's Foundation.

Posted May 11, 2018

SAN FRANCISCO (BRAIN) — Strava is increasing its integration with RunSignUp, which provides a race management platform for more than 15,000 events. 

The integration will make it easier for athletes to register for events and to use Strava's social network to share their training and race performance. 

Posted May 3, 2018
Photo credit: Guy Yechieli

TEL AVIV, Israel (BRAIN) — The city of Tel Aviv has unveiled Israel's newest velodrome, said to be the most advanced indoor bike racing arena in the Middle East. The velodrome's unveiling was Tuesday, a few days before the start of the Giro d'Italia in Israel on Saturday.

Posted April 25, 2018

IRVINE, Calif. (BRAIN) — The Boogaloo eMTB Race Series presented by Troy Lee Designs and Bosch eBike Systems is expanded for 2018 with more race venues and race categories. 

Posted April 23, 2018

BOULDER, Colo. (BRAIN) — VeloNews will release the Official Guide to the Tour de France in early June.

Posted April 23, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling and the United States Bicycling Hall of Fame have announced a new agreement that will include sharing elements of the Hall's historic content with USA Cycling's membership base, collaborating to expand the number of participants who nominate and select Hall of Fame members, and engaging USA Cycling's community in fundraising to support the Hall of Fame.

Posted April 19, 2018

WASHINGTON (BRAIN) — Lance Armstrong has agreed to pay $5 million to the U.S. government to settle a federal lawsuit over alleged false claims to the U.S. Postal Service.

Posted April 6, 2018
Photo courtesy of Team Sky

BOULDER, Colo. (BRAIN) — Stages Cycling has announced its list of sponsored cyclists, mountain bikers and triathletes for the 2018 season. 

The list is led by Team SKY, who has ridden the Stages Power LR meter to their last two Tour de France victories.

Posted March 30, 2018
The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.


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