Racing & Sponsorship

Posted January 30, 2017

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 30, 2017

NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 25, 2017
Organizers announced the event's name and logo on Wednesday.

DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 6, 2017
Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 3, 2017
Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.

BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship / Awards
Posted December 27, 2016

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.

Posted in Industry News Tagged Racing & Sponsorship
Posted December 20, 2016

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted December 19, 2016

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

Posted in International Tagged Racing & Sponsorship
Posted December 12, 2016

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title.

Posted in International Tagged Racing & Sponsorship
Posted December 9, 2016

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Posted in International Tagged Racing & Sponsorship
Posted December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in Industry News Tagged Racing & Sponsorship

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