Racing & Sponsorship

Posted December 19, 2016

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

Posted in International Tagged Racing & Sponsorship
Posted December 12, 2016

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title.

Posted in International Tagged Racing & Sponsorship
Posted December 9, 2016

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Posted in International Tagged Racing & Sponsorship
Posted December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in North America Tagged Racing & Sponsorship
Posted November 29, 2016

MONTREAL (BRAIN) — Argon 18 has opened its first international office, which comes as the Canadian bike brand begins sponsoring and supplying the Astana Pro Team, the first World Tour team that the company has supplied. The new office is Busnago, Italy. 

Posted in International Tagged Racing & Sponsorship
Posted November 28, 2016

CORTEZ, Colo. (BRAIN) — Mission Sports Group, a marketing company founded by former pro racer Michael Engleman, is now handling marketing and logistics for Tyler Hamilton Training and Tyler Hamilton himself.

Posted in North America Tagged Racing & Sponsorship
Posted November 22, 2016

NEWBURY PARK, Calif. (BRAIN) — Former mountain bike world champion and Liv Cycling ambassador Leigh Donovan is launching a new instructional video series: Intermediate Mountain Bike Skills 201, the follow-up to her Mountain Bike Skills 101 series.

Posted in North America Tagged Racing & Sponsorship
Posted November 11, 2016

BOSTON (BRAIN) — Velotooler — a new online platform that will connect freelance bike mechanics with cyclists who need service — is the first title sponsor for the CCB Velotooler Continental Team, a developmental road team that has UCI Continental registration for the 2017 season.

Posted in North America Tagged Mobile bike apps / Racing & Sponsorship
Posted October 31, 2016

WATERLOO, Wis. (BRAIN) — Trek is making live video streams available for the DVV Insurances Trophy cyclocross series, starting with the Koppenbergcross race on Tuesday.

The videos will be streamed lived on Trekbikes.com at no charge. Replays will not be available.

Posted in International Tagged Racing & Sponsorship
Posted October 26, 2016
Three-year agreement includes apparel, helmets and eyewear.

PARK CITY, Utah (BRAIN) — POC will become the apparel sponsor for the Cannondale-Drapac Pro Cycling Team next year. The brand has been the team's eyewear and helmet sponsor since 2004.

Posted in North America Tagged Racing & Sponsorship
Posted October 14, 2016
Testing will resume next year with rounded disc rotors.

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry said it appeciates the UCI's decision to resume testing of disc brakes in the pro peloton next year.

Posted in International Tagged Racing & Sponsorship

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