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Suunto named official sports watch of XTERRA events

Published February 6, 2017

HONOLULU (BRAIN) — TEAM Unlimited LLC, the owner and producer of the XTERRA World Tour, has appointed Suunto as the official GPS sports watch of XTERRA in the United States and a marquee patron of the XTERRA Pan America Tour.


Suunto, a Amer Sports brand, is looking to connect with XTERRA participants at more than 100 XTERRA off-road triathlons and trail runs held across the Americas this year.

"There's great synergy between our two companies," said XTERRA's CEO, Tom Kiely. "XTERRA athletes are all about discovering unknown territory, challenging themselves to be the best, and embracing the community. Suunto is too, and its world-class 'XTERRA-proof' GPS watches and Movescount sports service offers exceptional mapping, training, and community features for our athletes."

As part of the alliance, Josiah Middaugh, the 2016 XTERRA Pan American Tour Champion, who wears Suunto to train and race, will be sharing his workouts, tips, and more with bi-monthly columns this season.

Bryson White, Suunto's brand manager for the Americas, said, "We're excited to join forces with Josiah and the XTERRA Tribe, and use our expertise to enhance the quality of the XTERRA experience for all involved. We're looking to standardize XTERRA course maps, provide training content specific to upcoming events, host demo days, and inspire the XTERRA Tribe to get out and Live More."


Topics associated with this article: Racing & Sponsorship

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