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Haibike works with street artist to raise money for NICA

Published May 22, 2018

SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs. The bike will be on display during a debut reception at the Laurent & Martin Gallery in West Hollywood on Wednesday from 6-10 p.m.

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"The opportunity for Haibike to partner with an esteemed artist like Laurent Proneur wasn't something we could pass up," said Larry Pizzi, president and head of sales for Accell Group for North America. "Laurent is a retired pro BMX racer and e-mountain bike enthusiast who approached us to do this project. We're thrilled to be bringing the world of art and cycling together to support a great cause."

Proneur will create custom graphics for an XDURO DWNHLL 9.0 the bike will be raffled from May 18 to September 16 and the winner will be announced at Interbike in Reno, Nevada in September. The first raffle ticket is free, limited to one per household, and individuals will receive one additional ticket for every $10 donated to NICA through Haibike's online donation page.

"I've been riding bikes my whole life, but I've been particularly amazed by the freedom, fun and accessibility that e-MTB's provide," said Proneur. "I've really enjoyed working with the team at Haibike and I'm excited about how great the graphics on these bikes turned out."

 

Topics associated with this article: Electric bike, Racing & Sponsorship

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