Racing & Sponsorship

Posted March 30, 2018
The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 23, 2018

CHICAGO (BRAIN) — SRAM’s neutral service team will help riders get back to racing at top professional races and grass-roots events around the globe in 2018.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 21, 2018

SANTA MONICA, Calif. (BRAIN) — 2XU has expanded its partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 30, 2018

CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.

The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted January 23, 2018

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling announced Tuesday that a longtime leader of its elite athletic programs, Jim Miller, is leaving the organization to join Training Peaks, a training software company.

Posted in Industry News Tagged Racing & Sponsorship / People
Posted January 17, 2018

COLORADO SPRINGS, Colo. (BRAIN) — Event organizers Haute Route has opened its North American headquarters here, on the west side of downtown Colorado Springs. The office is led by Haute Route's head of operations for North America, Micah Rice.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 15, 2018

EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.

Posted in Industry News Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted December 4, 2017

EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.

Posted in Industry News Tagged Racing & Sponsorship
Posted October 23, 2017

BOULDER, Colo. (BRAIN) — Doug Emerson and Frank Banta called the Boulder Valley Velodrome their "field of dreams." Emerson and Banta built it, and cyclists came. Now the pair is seeking new owners who would take their dreams and make this Olympic-caliber velodrome a world-class venue.

Posted in Industry News Tagged Racing & Sponsorship
Posted October 4, 2017
NICA now has 21 leagues.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association will be adding new high school race leagues in Maryland and West Virginia.

Posted in Industry News Tagged Racing & Sponsorship
Posted September 6, 2017

LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."

Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."

Posted in Industry News Tagged Racing & Sponsorship / Interbike

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