Racing & Sponsorship

Posted March 30, 2018
The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.

Posted February 23, 2018

CHICAGO (BRAIN) — SRAM’s neutral service team will help riders get back to racing at top professional races and grass-roots events around the globe in 2018.

Posted February 21, 2018

SANTA MONICA, Calif. (BRAIN) — 2XU has expanded its partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner.

Posted January 30, 2018

CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.

The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

Posted January 17, 2018

COLORADO SPRINGS, Colo. (BRAIN) — Event organizers Haute Route has opened its North American headquarters here, on the west side of downtown Colorado Springs. The office is led by Haute Route's head of operations for North America, Micah Rice.

Posted January 15, 2018

EMPORIA, Kan. (BRAIN) — For riders who find the standard 200-mile Dirty Kanza gravel race too short, organizers are adding the Dirty Kanza Extra Large, an invitation-only event to be held the same weekend as the regular race, June 1-3.

Posted December 4, 2017

EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.

Posted October 23, 2017

BOULDER, Colo. (BRAIN) — Doug Emerson and Frank Banta called the Boulder Valley Velodrome their "field of dreams." Emerson and Banta built it, and cyclists came. Now the pair is seeking new owners who would take their dreams and make this Olympic-caliber velodrome a world-class venue.

Posted October 4, 2017
NICA now has 21 leagues.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association will be adding new high school race leagues in Maryland and West Virginia.

Posted September 6, 2017

LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."

Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."

Posted August 30, 2017
The company behind the Cannondale-Drapac squad said it needs another $7 million to continue next year.

BOULDER, Colo. (BRAIN) — Slipstream Sports, the company that owns and manages the pro road team currently known as Cannondale-Drapac, has launched an Indiegogo crowd-funding campaign in a bid to continue racing in 2018.

Posted August 22, 2017

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Gary Sutton as its new head endurance track coach in its elite athletics department.

Posted August 15, 2017

LOS ANGELES (BRAIN) — The Arthritis Foundation's California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors.

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