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PeopleForBikes releases full agenda for SHIFT '22 Conference

Published October 4, 2022

BOULDER, Colo. (BRAIN) — PeopleForBikes on Tuesday released a final full agenda for its upcoming SHIFT '22 Conference in Bentonville, Arkansas. The event will include keynotes, workshops and panels on three education tracks: diversity, equity, and inclusion; sustainability and climate initiatives; and "In America," a track focused on domestic manufacturing. 

The event is Oct. 18-20. Northwest Arkansas will host several bike-related events the same week and the weekends prior to and after the PeopleForBikes event. They include a UCI World Cup Cyclocross race in Fayetteville Oct. 16 and an Outerbike demo event Oct. 21-23, and Life Time's Big Sugar gravel race on Oct. 22. 

PeopleForBikes released its keynote speaker agenda last month. 

SHIFT'22 will be held at several venues across Bentonville, including the Crystal Bridges Museum of American Art, Coler Mountain Bike Preserve, the Momentary Contemporary Art Museum and 21c Museum Hotel.

The following agenda was provided by PeopleForBikes:

Diversity, Equity and Inclusion
Lean Into the Uncomfortable: Organizations Speak Up on Diversity
Featured Panel:
● Tiffany Smith, CEO, Camber Outdoors
● Kate Veronneau, Director of Women’s Strategy, Zwift
● Juliet Scott-Croxford, President North America, Brompton
● Elyse Rylander, Manager Diversity, Equity and Inclusion, QBP
Creating true diversity, equity and inclusion (DEI) is possible and brands that hone in on that critical conversation are proving it’s essential for connection. Learn from leading industry experts on major shifts that have taken place, on what DEI means in today's marketplace and how this conversation is inherent to all of our work.
Current and Future State of Transgender Inclusion Within Cycling
Workshop led by Molly Cameron, Founder, RIDE
Molly Cameron, founder of RIDE and advisor for Shimano North America, leads a candid discussion about the reality of transgender inclusion within the cycling ecosystem. This workshop will cover strategies to create inclusive environments and policies that embrace and welcome the LGBTQIA+ community.
In America
The Right Tools for the Job: What Can We Do to Better Understand the U.S. Bicycle
Workshop led by: Clark Scheffy, Partner, IDEO
Join Clark Scheffy from the leading visionary global design firm IDEO for an interactive, focus-group-style workshop exploring current and future data tools which could help the bike industry navigate uncertain markets through IDEO’s human-centered approach of innovation, systems and growth.
Innovators Driving Change Through Manufacturing
Featured Panel:
● Moderator: Matt Moore, Policy Counsel, PeopleForBikes
● Arnold Kamler, Chairman + CEO, Kent International
● Drew Medlock, CEO, Allied Cycle Works
● Josh Richards, COO, Game Composites
Take an inside look at manufacturing shifts in the U.S. from leading organizations generating jobs, reinvigorating communities and implementing a smart path forward focused on future growth. Hear learnings on workforce training, supply chain solutions, carbon fiber manufacturing, new technology and developing a competitive advantage around a central, Made-in-America ethos.
Sustainability and Climate Initiatives
Using Pre-Owned Products as Tools for Change
Featured Panel:
● Paul Calandrella, Vice President of Purchasing and Strategic Initiatives, The Pro’s Closet
● Kenny Williams, Executive Director, Pedal It Forward NWA
● Joshua Stinger, Vice President of Supply Chain and Sustainability, MiiR
Successful sustainability initiatives often require a fundamental rewiring of the current systems in place. In this session, explore how pre-owned bicycles and accessories can be used as tools for change to solve our industry’s most pressing environmental and equity challenges.
The Business Model of a Sustainable Cycling Company
Workshop led by Erik Bronsvoort, Founder, Circular Cycling
How do you run a business in a world where products last long, are made from renewable or recycled materials and return to the manufacturer at the end of the product life? In this workshop, gain the basics of circular business models by rethinking an actual product.
You can see the full agenda and lineup of SHIFT‘22 keynotes, speakers, workshops, bike rides and register for the conference by visiting
SHIFT‘22 will also feature a collection of guided bike rides exploring the lush forests and scenic backroads of Northwest Arkansas, hosted by professional cyclists and industry leaders including Rahsaan Bahati, Marley Blonsky, Justin and Cory Williams, Molly Cameron, Jeremy McGhee and more. Group sizes are limited — register for the conference and RSVP for activities today.
Registration for SHIFT‘22 is $795. Register and book your hotel today at
Topics associated with this article: Tradeshows and conferences, Bicycle Leadership Conference

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