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Waterford Precision Cycles plans farewell bike ride and auction

Published June 19, 2023

WATERFORD, Wis. (BRAIN) — Waterford Precision Cycles is planning a farewell ride next weekend and will be auctioning production equipment and other tools online starting June 24.

The company, founded by Richard Schwinn and Marc Muller more than 30 years ago, announced last month that it would shut down; Schwinn plans to retire this year. Schwinn told BRAIN that the company has already sold its building.

"It's been 30 years since Waterford took over Schwinn's Paramount facility," Schwinn said in an email to customers last month. "In these three decades we have built and nurtured relationships with thousands of fine bike dealers and tens of thousands of cycling enthusiasts. We can proudly say that we've spent the past three decades building the world's finest bicycles."

The rides will start at the factory at 8:45 Saturday June 24. There will be several planned rides of varying distances and an open house with brats from noon to 2 p.m. More information and registration:

The auction will run online from June 24 to July 10. Schwinn said Waterford and Gunnar will auction most of the contents of the factory, but there will be few, if any, bicycle frames and forks for sale.

"If you are looking for general manufacturing equipment, if you are bicycle frame/steel fork builder or if you have an interest in something from the legendary Waterford factory, here’s your opportunity to find some great gear," the company said. 

More information on the auction is available at

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